I am a serial entrepreneur and executive with over 25 years of experience building and leading businesses across recruitment, relocation, and production services in the Netherlands, the UK, and New Zealand. My career is defined by a proven ability to drive strategic growth, optimize operations, and lead diverse, high-performing teams in dynamic, multicultural environments. I began my career as an apprentice glazier in New Zealand before moving to London, where I worked on major projects. After co-owning and exiting a commercial glazing business in Sheffield, I returned to New Zealand to own and operate a leading Toyworld franchise. I then completed university studies before relocating to the Netherlands. In 2009, I was appointed to lead the Dutch market expansion for UK consultancy Practicus-building the legal entity, staffing, operations, and client base from scratch to deliver a profitable business within 12 months. In 2010, I founded Expat Help, a relocation business that won the global tender to move 900 European Medicines Agency employees from London to Amsterdam following Brexit. I successfully excited Expat Help at the end of 2018 Most recently, I founded and scaled The Great Outdoors, delivering premium outdoor buildings across the Dutch market. I bring 25+ years of leadership experience in growth strategy, operational execution, and building high-performing teams. My leadership spans strategic vision, operational excellence, and P&L management, from founding startups to scaling established businesses. With senior experience as a Director at Michael Page in Amsterdam, I honed expertise in recruitment and talent management, fostering teams that thrive in complex, international settings. My early career as a glazier in Auckland and co-owner of a UK-based B2B double glazing firm laid the foundation for my hands-on approach to operational systems and business development. I am seeking CEO, Country Manager, or strategic leadership roles where I can leverage my entrepreneurial vision, operational expertise, and people-centric leadership. I am particularly interested in opportunities within production, trade services, or relocation and integration sectors that align with my extensive experience.
I operate Ingenuity as my personal holding and consulting company, through which I hold equity in ventures like The Great Outdoors and Expat Help. I also manage stock investments and deliver consulting services to international companies setting up in the Netherlands—supporting them with location selection, legal structure, staffing, and integration into Dutch business culture.
Business management