Duyen Nguyen
Marketing Specialist
Hilversum
Summary
International marketing professor with 3+ years of experience in the beauty industry and working in diverse cultures. Increased revenue stream of a beauty brand by 50% by optimizing business operations. Seeking to leverage skills and experience to guide business decisions.
Overview
2
2
years of professional experience
4
4
Languages
Work History
PORTFOLIO MANAGEMENT (INTERN)
PHILIPS
8 2023 - 1 2024
- Analyzed data and monthly report reducing stock cost by 10%
- Monitored projects and consolidated data to update to project manager resulting in 96% project completion bi-weekly.
- Assisted global cross-functional teams with brand marketing campaign, resulting in a 20% increase in brand awareness.
- Collected and analyzed customer service data, Identified customers' pain points for product & service improvement. Boosting Philips Lumea Try&Buy subscriptions by 11%.
- Cooperated with retail platforms like Amazon, Bol, and Coolblue, enhancing the visual representation of our products across webshops, resulting in a 30% increase in click-through rates
MARKETING ASSOCIATE MANAGER
AMSTERDAM NAILS ART STUDIO
06.2021 - 11.2023
- Collaborated with the content creation team to produce trendy content, growing Instagram followers to 1k.
- Maintained four-year loyal customers by continuously gathering feedback to enhance service quality.
- Contributed in expanding shop locations from 3 to 5 in Amsterdam and Utrecht within 2 years by understanding customer needs and executing integrated marketing plans
- Achieved top organic search ranking on booking platforms Treatwell and Salonized.
ALL-ROUND E-COMMERCE (INTERN)
KINGS OF INDIGO
01.2022 - 06.2022
- Analyzed conversion rate and traffic data to clean data & report monthly increasing the conversion rates from 1.5 to 2%.
- Collaborated closely with webshop, affiliate partners, and trading platforms, achieving a 25% increase in sales conversions
- Optimized webshop visuals, resulting in a 15% increase in positive feedback and achieving high satisfaction scores from user experience.
- Created compelling content and crafted email promotions, resulting in a 25% increase in email open rates.
- Coordinated with the product and marketing teams to optimize product representation and promotion, resulting in a 30% increase in marketplace visibility.
Education
Bachelor of Science - International Business Management
HAN University of Applied Sciences
Arnhem 2 2020 - 1 2024
Skills
Fashion industry expertise
Brand content management
Communication and presentation skills
Strong analytical and Problem solving skills
Collaborate well cross-functional teams
Able to work under pressure while deliver promises on time
Additional Information
Excel: Learning VBA
Adobe Firefly Essential Training
Learning SQL Programing
Advanced Google analytics
Timeline
ALL-ROUND E-COMMERCE (INTERN)
KINGS OF INDIGO
01.2022 - 06.2022
MARKETING ASSOCIATE MANAGER
AMSTERDAM NAILS ART STUDIO
06.2021 - 11.2023
PORTFOLIO MANAGEMENT (INTERN)
PHILIPS
8 2023 - 1 2024
Bachelor of Science - International Business Management
HAN University of Applied Sciences
2 2020 - 1 2024
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