Accomplished, bilingual, performance-driven professional with extensive Managerial and Business Development experience spanning 15 years backed by an established track record of representation, success, contributions, and deliverables; fluent in:
Business Sales
Team Leadership
Office/Restaurant Management
Business Development
Events Planning
Marketing
Qualified General Manager with strong background in managing high-volume restaurant operations. Successfully led teams to deliver exceptional service and maintain high standards of quality and efficiency. Demonstrated expertise in inventory management and cost control.
Overview
19
19
years of professional experience
Work History
Founder, Designer and Visionary
PennyPosh
01.2010 - Current
Company Overview: A unique and visionary concept for pregnant women to feel stylish and grow with their clothing
Responsible for the creative design, business development, and growth for maternity line
A unique and visionary concept for pregnant women to feel stylish and grow with their clothing
Researched fashion trends and competitor activities
Designed and sketched the complete line of clothing
Explored and updated all the required materials needed for firms and partners
Performed initial client assessment and analysis to begin the research process and validated schematic designs working alongside technical designers
Obtained documents, such as copyrights, trademarked in the USA, and Canada
Developed key messaging, branding, and positioning statements
Coordinated and participated in promotional activities and trade shows
Analyzed business developments and monitored market trends and usage patterns to understand ways in which customers used company products and services
Defined and monitored campaign effectiveness and adjusted strategies as needed
Designed a multi-pronged and comprehensive marketing strategy to target online and offline markets
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization
Developed partnerships with local businesses to secure third party promotions
Drafted and managed print, online, and social media communications designed to promote PennyPosh, image, and values
Worked with the government of Newfoundland on the Women Diversity Program, a program geared for women entrepreneurs of the province
Marketed and secured third party investment
General Manager
Concorde Entertainment Group
06.2022 - 10.2023
Managed all aspects of daily operations, including managing budgets, inventory control, and vendor relations.
Effectively managed labor costs by monitoring productivity levels among staff members and making strategic scheduling decisions.
Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.
Carefully interviewed, selected, trained, and supervised staff.
Addressed customer concerns promptly and professionally, turning potentially negative experiences into positive outcomes.
Developed and maintained a strong team of motivated staff by providing ongoing training and development opportunities.
Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
Maintained open lines of communication between front-and back-of-house teams to facilitate smooth day-to-day operations.
Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
Implemented efficient scheduling practices to ensure optimal staffing levels during peak business hours.
Implemented new employee onboarding processes, providing comprehensive training that promoted retention and a strong understanding of company culture.
Conducted health, safety, and sanitation process evaluations to identify and remedy any violations immediately.
Ensured compliance with all health department regulations as well as company policies and procedures.
Event and Marketing Manager
RAYMONDS RESTAURANT
06.2014 - 01.2021
Company Overview: Voted #5 by Rank Magazine in Canada's Top 100 Restaurants
Reporting to the owner, famed Chef Jeremy Charles; event planning, and marketing at Raymonds
Manage large upscale events, trade shows, conferences, business development, weddings, fundraisers, corporate meetings, and business development
Voted #5 by Rank Magazine in Canada's Top 100 Restaurants
Worked closely with couples to meet wedding goals, maintain deadlines, and resolve complaints or service issues
Attended bridal industry events to promote services, and build relationships with prospective vendors
Fostered relationships with local and national wedding suppliers to obtain the best price, quality, and delivery of products
Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony, and reception events
Over the last four years, event coordinator for the 'Dinner for Levi,' a fundraising effort in support of the Neonatal Intensive Care Unit at the Janeway Children's Hospital that has raised over $500,000 to date
Managing duties included staffing, ticket sales, auction items, room configuration, dinner service, and host to the number of top Chefs from across the country
Interviewed clients to understand event scopes of work, establish budgets, and determine group requirements that are custom-tailored to the client's needs
General Manager
THE MERCHANT TAVERN
06.2018 - 07.2020
Company Overview: Two-time Canada's Best New Restaurant winner
Reporting to the owner, and two-time Canada's Best New Restaurant winner, Chef Jeremy Charles
Restaurant manager, staff, renovations, customer relations, and business development
Two-time Canada's Best New Restaurant winner
Established a culture of respect and a culture of trust to develop and nourish a craved work environment and hire the right members for the Team
Worked with members to identify weaknesses and strengths and strive to build off both
Quickly identified problem situations and skillfully resolved incidents to the satisfaction of involved parties
Recognized and formally acknowledged outstanding staff performance to boost morale and productivity within the organization
Created flow and cohesiveness between the front of the house and the back of the house to ensure connectivity and efficiencies while preparing and executing new menu implementations
Purchased adequate quantities of necessary restaurant items, including food, beverages, equipment, and supplies
Methodically interacted with external vendors to procure the best quality in pricing and product
Coordinated renovations that bonded with the environment of the space, and the aura of our clients
Analyzed and mapped out new ideas for customer satisfaction and how to address existing customer concerns
Looked at new ways to continually grow the brand and increase success: developed long-term, respectful, mutually beneficial relationships with our patrons
Was driven to make every customer experience, their most memorable
Analyzed and mapped out an approach and formulated strategies to engage and support the brand of both of the above organizations
Account Controller and Office Manager
INNOVATIVE LAND DEVELOPMENTS
01.2006 - 01.2009
Company Overview: A unique acreage development, catering to an equestrian client base
Reporting to the President, managed the office staff, business development, and day to day operations
A unique acreage development, catering to an equestrian client base
Hired and managed the staff
Advanced a new process for employee evaluation, which resulted in marked performance improvements
Initiated two key partnerships which resulted in 54% revenue growth, and implemented updated marketing strategies, which led to a 12% customer base growth
Responsible for researching and developing a uniquely creative design for a rare equestrian-style acreage development
Designed pamphlet
Established and developed highly-efficient and dependable administrative team by delivering ongoing coaching and motivation while providing opportunities for career acceleration through achievements
Education
No Degree - Wine Studies
WSET Level 1
St. John's, NL
01-2018
Marvel College
01.2001
Business Administration -
Red Deer College
01.1999
Skills
Digital marketing
Social media marketing
Staff management
Customer relationship management (CRM)
Brand promotion
Strategic planning
Creative direction
Project management
Brand development
Business development
Public and media relations
Influencer marketing
Partnership marketing
Languages
French
Professional Working
Timeline
General Manager
Concorde Entertainment Group
06.2022 - 10.2023
General Manager
THE MERCHANT TAVERN
06.2018 - 07.2020
Event and Marketing Manager
RAYMONDS RESTAURANT
06.2014 - 01.2021
Founder, Designer and Visionary
PennyPosh
01.2010 - Current
Account Controller and Office Manager
INNOVATIVE LAND DEVELOPMENTS
01.2006 - 01.2009
Business Administration -
Red Deer College
No Degree - Wine Studies
WSET Level 1
Marvel College
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