Family, Sustainable Living, Kayak Angling
Claus Legarth Lund Bedsted
Sales Leader
Fredensborg
Summary
Accomplished Chief Commercial Officer with strong analytical skills, compelling leadership approach, and over two decades of experience in business management and sales ecosystems across diverse geographies and cultures. Demonstrated ability to drive growth through channel and partner strategies, build high-performing teams, and oversee complex sales operations. Specialized in indirect sales channels, partner enablement, and strategic alliance development, consistently surpassing business objectives.
Overview
18
18
years of professional experience
6
6
Languages
Work History
Chief Commercial Officer
Meili Robots
Kongens Lyngby
02.2025 - Current
- Company Overview: Meili Robots is a leader in the fleet management software for mobile robots. The Meili FMS is a universal system designed for seamless mission management, dynamic route planning, intelligent traffic control, and IoT device integration.
- Redesigned the Meili Robots go-to-market strategy, turning Meili Robots from a Service Provider to a Technology Provider.
- Renegotiating all existing SaaS contracts to fit new structure.
- Spearheading contract negotiations with Tier 1 industrial clients.
- Securing partnerships with world leading automation companies.
Sales Director EMEA
Datalogic SRL
Bologna
10.2020 - 10.2024
- Company Overview: Datalogic Group is a global technology leader in the automatic data capture and factory automation markets, specialized in the designing and production of barcode readers, mobile computers, sensors for detection, measurement and safety, RFID, machine vision and laser marking systems.
- Managed the EMEA channel ecosystem, including distributors, channel partners, alliance partners, system integrators, and OEMs, with total P&L responsibility for a €200M business.
- Redesigned the EMEA go-to-market strategy, consolidating distribution channels and eliminating inefficiencies.
- Spearheaded cross-functional team initiatives, ensuring alignment with sales operations and strategic goals.
- Achieved record-low attrition rates by developing leadership potential within the team and ensuring seamless succession planning.
Director OEM Sales EMEA
Datalogic SRL
Bologna
01.2018 - 10.2020
- Established and grew the OEM business in EMEA from €0 to €15M in under three years.
- Developed and executed OEM strategies, expanding into new verticals and creating innovative offerings.
- Coordinated cross-functional teams to ensure operational excellence and fostered strong customer relationships.
Director OEM Sales EMEA
Zebra Technologies Inc
Lincolnshire
10.2014 - 12.2017
- Company Overview: Zebra helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. An award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions.
- Oversaw a €60M OEM business, driving growth through strategic partnerships and team development.
- Introduced new OEM verticals, enhancing Zebra’s market presence and competitive edge.
Senior Sales Manager Advanced Data Capture EE/MEA
Motorola Solutions Inc
Schaumburg
05.2007 - 10.2014
- Company Overview: Motorola Solutions build and connect technologies to help protect people, property and places. The solutions enable the collaboration between public safety agencies and enterprises that’s critical for a proactive approach to safety and security.
- Managed the Advanced Data Capture business in Eastern Europe, Turkey, Middle East, and Africa, with a €30M portfolio.
- Built and optimized new sales channels, driving significant revenue growth.
Education
MBA - Business Strategy
Business Institute
Denmark 04.2001 -
Bachelor of Science - Economics
Aalborg Business College
Denmark 04.2001 -
Skills
- Channel management expertise
- Growth strategy development
- Talent development and team engagement
- Senior leadership collaboration
- Strategic account management
- Operational efficiency management
- Channel strategy development
- Leadership in cross-departmental projects
- Global business acumen
- Effective team leadership
- Strong verbal communication
Websites
Interests
Accomplishments
- Consolidated distribution channels in EMEA, reducing partners by 50% while enhancing performance.
- Drove consistent +20% annual growth in OEM businesses.
- Recognized for building collaborative relationships with internal and external stakeholders.
Timeline
Chief Commercial Officer
Meili Robots
02.2025 - Current
Sales Director EMEA
Datalogic SRL
10.2020 - 10.2024
Director OEM Sales EMEA
Datalogic SRL
01.2018 - 10.2020
Director OEM Sales EMEA
Zebra Technologies Inc
10.2014 - 12.2017
Senior Sales Manager Advanced Data Capture EE/MEA
Motorola Solutions Inc
05.2007 - 10.2014
MBA - Business Strategy
Business Institute
04.2001 -
Bachelor of Science - Economics
Aalborg Business College
04.2001 -
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