Christopher M. Lance

• Spearheaded launch of Strategic Sales Support department in a politically complex, multicultural region (8 countries, 6,000 employees; €2.7 Bn revenue), establishing governance forums and decision-rights across a 8-country region including the Nordics, Benelux & France.
• Architected and scaled a 5-person strategy team from zero, designing org structures, workflows, KPI dashboards and risk controls; secured cross-functional buy-in across sales, finance, and country leadership in matrixed reporting environment.
• Achieved 100% framework adoption across 8 countries in 6 months by linking KPIs to sales outcomes; institutionalized consulting-grade engagement as mandatory process for priority accounts within Year 1.
• Scaled an end-to-end engagement cycle for 80+ deals, aligning priorities, leading cross-functional sessions, co-pitching with account managers and crafting C-suite briefs, generating 300+ leads and €18 M+ net-new revenue.
• Continuously coach senior leaders and regional teams to align sales KPIs with transformation targets, enabling adoption without formal authority across diverse cultural contexts.
• Enable long-term capability by mentoring local teams and embedding tools, turning early adopters into peer change agents across Nordics, Benelux, and France.

●Led delivery of strategy projects, including scoping and success definition, and leadership of team of 4-5 strategists

●Engaged and alignedExecutive-level client contacts to facilitate strategic decision making

●Contributed insights to Accenture thought leadership on Innovation and Commercial subjects

●Recruited, trained, coached and motivated talented and high-potential analysts and consultants to achieve maximum client impact

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Client Case Highlights:

●Ran end-to-end 6-week sprint collaborating daily with Global Directors of sales, engineering and ventures to develop and present a Go-to-Market plan a groundbreaking data transmission technology, presented to and adopted by board.
(Global lighting and technology client (>€6B revenue, >32k employees)

●Led capability assessment and revenue improvement project for brewing client, liaising with Global and French Sales & Net Revenue Management teams to improve reporting and analytics tool, while uncovering €30M incremental NR.
(Global brewing client >€23B revenue, >84k employees)

• Company Overview: Accenture's Amsterdam Innovation Center, an internal department hosting and delivering breakthrough client sessions with C-level client stakeholders to trigger disruptive thinking and define long-term strategic agenda.
• Oversaw Accenture's Amsterdam Innovation Center, an internal department hosting and delivering breakthrough client sessions with C-level client stakeholders to trigger disruptive thinking and define long-term strategic agenda.
• Specialized in guiding cross-functional client-side senior leadership teams to think through vague and high-stakes strategic challenges, with a focus on innovation and evolution as a whole organization.
• Repositioned/marketed department, growing usership significantly, and expanding the department from 2 to total 4 FTE.
• Led team to significantly hone and sharpen the professional quality of our workshops and deliverables, such that they could be better shared within organizations, more than doubling repeat usage, and serving as new standard.
• Directed digital transformation of department, building hybrid delivery capability and stabilizing critical infrastructure for continuity, during COVID, to enable seamless functioning in both offline and online environments.
• Deeply committed to coaching and development, with an outstanding record of intern conversion and early promotions among my team.
• Accenture's Amsterdam Innovation Center, an internal department hosting and delivering breakthrough client sessions with C-level client stakeholders to trigger disruptive thinking and define long-term strategic agenda.

• Selected to create, internally recruit and train a new 60-person US national sales team aimed at to penetrate the Independently-Owned pharmacy market within the US (a sales opportunity worth US$50m in annual revenue).
• Established priority markets, defined product assortment, placement and promotion guidelines, drafted distribution contracts with independent pharmacies.
• Trained new 60-person sales team in trade marketing execution through presentations and market visits.
• Scaled up to achieve 41% of total estimated revenue opportunity (incremental US$20.6m) within first full year.

• Selected based on analytical skills, to work on special projects aimed at improving sales and operational efficiency.
• Partnered with account Supply Chain team to link shipments, consumption and inventory data into one tool, yielding a 38% increase in sales forecast accuracy across RB's highly-seasonal Cough/Cold portfolio.
• Independently vetted 2014-15 US Cough/Cold Commercial Activation plan, identifying major risk in accepted strategy; leveraged data analysis to persuade senior management to change nationwide tactic, yielding US$20m in trade savings.

• Managed full P&L worth USD $10m net revenue, (USD$ 2m investment budget) at 2nd largest US Pharmacy Retailer, CVS Pharmacy. Grew NR 3% while reducing trade promotions budget by 23%, (a savings of roughly USD $600k.)

• Prepared and presented sell story for innovative promotion tactic, reducing required trade spend by 9%, or USD ~$720k.