Chris Tilton

Hired as the first marketing leader to build and scale Marketing team and tech stack. Hired and inspired world class marketing team that led to 40% YoY growth in very competitive DAST market. Built inbound, ABM and PLG growth engines. Successfully pitched Snyk that resulted in Synk buying Probely.

• Hired to build the company’s marketing team and lead the overall GTM strategy
• Built the team from 4 to 17 marketing professionals focused on PR, Demand, Product Marketing, Content and Website

• Hired to build the company’s first marketing team and lead the overall GTM strategy
• Achieved demand generation goals for each quarter and produced 65% of closed business
• Led a team of 38 including PR, Demand, Product Marketing, and BDR teams

• As the first marketing hire, I built the marketing team and all marketing systems from the ground up
• The team was built on a data driven focus with strong emphasis on demand and product marketing
• Owned strategic GTM planning and execution

• Built the first content strategy coupled with customer personas to create content that increased lead production by 150%
• Delivered marketing guidance for the UI that decreased user abandonment by 24%
• Built the first marketing budget, project management structure and department metrics for board reports
• Delivered partner marketing strategy and plans for Fortune 500 and other clients including Dell, Verisign and Tripwire
• Produced the first customer feedback platform and customer testimonial programs

• Founded a marketing consulting firm specializing in marketing programs to drive quality leads into the sales pipeline, create revenue, develop branding, generate press interest, and support sales and investment goals
• Previous clients included IOActive, Safelight Security, Veracode, and International Stream

• Hired by company founders to build marketing infrastructure and logistics from the ground up
• Successfully branded and launched the company with 200+ major press hits to date in publications including the Wall Street Journal, Forbes, and the San Francisco Chronicle, and more than 6 million impressions
• Developed and implemented public relations and analyst relations outreach resulting in Gartner Cool Vendor award, Forrester Wave contender, and IDC Big Data vendor inclusion
• Led marketing support team in ongoing projects, including website, product collateral, video production, and events
• Built a lead generation initiative that produced 2,000+ quality leads in the initial six months
• Developed strategic messaging, branding, and infrastructure to compete in the enterprise Big Data market

• Company Overview: (Acquired by Barracuda Networks)
• Hired to build and manage global marketing functions for a web security software startup
• Developed marketing plans for the SMB, IT channel partners, and enterprise markets, including online advertising, events and comprehensive market messaging
• Developed company strategy for selection and negotiation of marketing vendors
• Built and managed partner marketing campaigns and programs, budget, and staff
• Built a database of 12,000 leads in 11 months on a very limited budget and produced successful events and tradeshow campaigns
• (Acquired by Barracuda Networks)

• Hired to build a world-wide marketing plan for company launch
• Produced a highly successful launch with 17 major press mentions and coverage in major outlets
• Built the marketing infrastructure and launched initial lead generation campaigns, including 900 people on the first webinar
• Initial tasks included developing company strategy, marketing infrastructure, including development of the website and all external branding and messaging initiatives; selection and negotiation of vendors, and overseeing public launch of the company

• Company Overview: (HP acquired SPI Dynamics)
• Oversaw all strategy, messaging, and budgeting for online global advertising for the company’s software division
• Partnered with HP’s advertising agency to develop strategy and planning for upcoming advertising campaigns
• Worked with advertising managers from various countries to localize branding and messaging
• (HP acquired SPI Dynamics)

• Company Overview: (SPI Dynamics acquired by HP)
• Built the marketing/sales infrastructure from the ground up for leading security software startup, including a database of 225,000 leads, tracking systems for marketing ROI, and operational guidelines for the sales force
• Oversaw $420K budget
• Marketing efforts generated approximately 3,500 monthly sales leads
• (SPI Dynamics acquired by HP)