Charles PIDAKALA
Data Scientist/Analyst
Haarlem,NH
Summary
An enthusiastic and goal-driven Software and Data professional with nearly 5 years of experience in servicing Fashion, Automotive and Financial Firms and clients. Proven expertise in delivering robust software and data products and Adept in communicating and presenting ideas to clients, cross functional stakeholders of ECOM, CRM, Sales and Marketing.
Overview
5
5
years of professional experience
Work History
Data Scientist/ Data Analysis Manager
Esprit Europe
Amsterdam, Netherlands
03.2023 - 08.2024
- Initiated and implemented ML Customer Reactivation Model and successfully reactivated 20% of the inactive customers with effective customer engagement strategies, generating 200K Euros order Intake (Win-Back customer journey).
- Delivered crucial ad hoc analytics and BI dashboards, collaborating with country managers to understand omni-channel store performances in different countries, and aided in the closure of 20 plus non-profitable stores across EU, thereby optimizing operational costs.
- Coordinated with Marketing and customer engagement teams to strategize, create customer segments for A/B test, and executed performance analysis of these campaigns. Increased customer's click rate by 25% through these experiments.
- Assisted in reducing customer unsubscribe rate by 35%, by thorough analysis in determining the relation between frequency of promotion emails sent to customers and unsubscribing rate, and recommended the optimum number of emails.
- Collaborated with cross-functional teams to drive process improvements, resulting in increased productivity and streamlined workflows for reports and data drops. Identified, measured, and recommended improvement strategies for KPIs across business areas.
- Implemented a POC to predict new member registration in customer loyalty using Facebook's Prophet model (Time Series) and obtained results with +/- 50 member confidence intervals.
- Optimized data processing by implementing efficient ETL pipelines and streamlining database design to create crucial CRM tables.
- Researched and utilized different ML models (Recommendation, Product Identification) to cater to different business needs by leveraging advanced concepts such as NLP, classification and ensemble, statistical analysis, and function calling with LLMs.
Senior Engineer
ZF Automotive
Hyderabad, India
11.2020 - 07.2021
- Improved software efficiency by 15%, by troubleshooting and resolving coding issues, ZF's 8HP transmission protection package. Expert in requirement analysis, root cause analysis, unit testing, and simulation testing.
- Tracked and Analyzed team's KPIs using Tableau and Excel, in coordination with Manager to identify team's strengths and weaknesses, give constructive feedback, there by improved teams performance by 25-30%
Software Engineer/ Data Engineer
Tech Mahindra
Hyderabad, India
09.2016 - 05.2019
- Developed scalable and maintainable code, stored procedures, and database enhancements, ensuring long-term stability of Software product (ProVal).
- Consistently met project deadlines by effectively managing time and prioritizing tasks according to business impact.
- Secured 1st prize among 60 teams in Tech M Hackathon. As Data Engineer of the team, discussed and developed schemas and tables to store required data objects.
- Improved code quality by thorough analysis by 35%, while maintaining rigorous quality control standards throughout all stages of project development life cycle.
Education
Master of Science - Data Analytics And Artificial Intelligence
EDHEC Business School
Lille, France 05.2021 - 06.2022
Bachelor of Technology - Electronics And Communication Engineering
Pragati Engineering College, JNTU
Kakinada, India 05.2012 - 05.2016
Skills
Python (Oops, Pandas, NLTK, Pyspark etc)
undefinedHobbies and extracurricular
- Playing Chess, VolleyBall, Badminton and Snooker
- Hosting and Voluntary activities
- Photography and editing
Languages
Telugu
Native language
English
Advanced
C1
Hindi
Advanced
C1
French
Beginner
A1
Additional Information
Residence permit valid until August 2025. Require work permit sponsorship.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
GIT
DataBricks
Azure Data Factory
MS SQL Server
Snowflake
Docker
Airflow
Tableau
Power BI and Excel
Working knowledge on Azure and AWS cloud
Timeline
Data Scientist/ Data Analysis Manager
Esprit Europe
03.2023 - 08.2024
Master of Science - Data Analytics And Artificial Intelligence
EDHEC Business School
05.2021 - 06.2022
Senior Engineer
ZF Automotive
11.2020 - 07.2021
Software Engineer/ Data Engineer
Tech Mahindra
09.2016 - 05.2019
Bachelor of Technology - Electronics And Communication Engineering
Pragati Engineering College, JNTU
05.2012 - 05.2016
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