Claire Teurlings

Amsterdam Economic Board is a foundation that is founded by both private, public as well as the research and knowledge institutes in the metropolitan region of Amsterdam. Its mission is to ignite and support innovation to create a region of broad prosperity.

Activities

As a transition broker I create innovation ecosystems with local and regional governments, companies and research and educational institutes to collaborate on specific innovative challenges in the field of circular economy or broad prosperity and wellbeing. Lately I led a group of front runners to develop a vision on broad prosperity and now in phase of implementing this in the partner network.

Results

• This results in a.o. regional green deal circular textiles which ignited varies new businesses or long standing collaborations, communities around circular buying.
• Reframed vision on broad prosperity and regional support to implement that in key ares.

Circular IQ offers a collaborative data platform to gather, manage and monitor verified data for circular economy e.g to measure and compare the circular performance of products and inspire innovation

Activities:

• Support public buyers and private multinational companies in setting ambitions, identification of circular requirement(s) and/or criteria and measurement for e.g Public tender for procurement of circular office furniture for RWS in 2017, tender for circular workwear for Alliander, KPN to support their Circular Manifest with suppliers or, for procuring circular office furniture (all offices)
• Set up of pre tender activities for GDCA in Flanders to inspire commitment and implementation of circular principles

Results:

• Circular IQ is a reference for public tendering and comparison of circular performance
• Circular IQ in seed phase, graduated from Climate KIC accelerator in 2018, commercially viable and preparing for investment

Impact buying (previously SIM Supply chain Information Management)

SIM supports retailers and brands in the identification of environmental and social risks in their supply chains

Activities:

• Identification of client supply chain risk management needs, monitoring, report and optimization plans
• Develop annual client sales plans (Ahold, Maxeda, Brand Loyalty) and new business opportunities

Results:

• Delivery of validity data and information for sustainability risk management, sustainability reporting (GRI) and annual reports
• Implementation of new services to existing and new clients.

Cooperation of Good (CoG) is a foundation with the purpose to speed up sustainable development, specifically circular product and the systems innovation. CoG is a network organization, creating teams of professionals.

Activities:

• Various assignments e.g. Programme management for European Promotional Products Association (EPPA). Activities consist of the set up and implementation of a certifiable Code of Conduct on CSR and development and launch of an European campaign on effectiveness of promotional products
• Consultancy to the Management Team of Bugaboo for repositioning the brand on sustainability.

Reggs is one of the larger Design agencies in the Netherlands with sustainability as a business driver

Activities:

• Set directions for brands in client projects (mainly Dutch retailers or FMCG brands) and agency' day to day management

Results:

• Innovative brand strategies with the optimal use of different design disciplines
• Blueprint for Reggs’ organization and focus for new business approach

Global Marketing Management (GMM) is the catalyst for Philips to become a truly market driven company.

Director Internal Brand Culture (01/2007 to 11/2008)

Program management for the set up of Internal Brand Culture management to speed up internal knowledge of Simplicity. Stakeholders: divisional brand management and HR teams.

• Renewed Brand personality and a company wide program for engagement around the brand.

Director Brand Identity (01/2002 to 01/2007)

Management, development and deployment of Philips brand identity

• Design system, Brand Architecture, Naming and Harmonized Co-branding policies

Project Manager Philips Brand Book (06/2000 to 04/2002)

Project leader for the development, launch and deployment of the Philips Brand Book Renewed Brand personality and a company wide program for engagement around the brand

JBR is an independent strategy and corporate finance consultancy firm

Activities:

• Developed & implemented strategies for mid sized international companies

CLIQ Industrial Design

Consultancy agency for design and development of professional products e.g

• Portable blood pressure analyzer, cafeteria counter, future bathroom.