Summary
Overview
Work History
Education
Skills
Hobbies and Volunteering
Languages
Timeline
Generic

Catherine Reijans

Hilversum

Summary

With a steadfast commitment to fostering collaboration and achieving shared objectives, I excel in roles where I can leverage my leadership skills to drive impactful outcomes. As the COO at Quasset, I orchestrate all operational facets, spearhead project delivery, execute strategic initiatives, and cultivate a vibrant culture within a dynamic, globally distributed team. My tenure of over five years on the Quasset management team has fortified my ability to integrate diverse perspectives and cultural influences. My journey, characterized by an unwavering pursuit of excellence, has traversed classical music performance and entrepreneurship to strategic leadership in cutting-edge industries. Fueled by a blend of creativity, strategic acumen, and meticulous planning, I am adept at tackling multifaceted challenges and driving transformative change.

Overview

21
21
years of professional experience

Work History

Chief Operating Officer

Quasset
03.2023 - Current
  • Member of the Quasset management team since 2019
  • Collaborated with the CEO and management team to develop and execute operational strategies that align with the company's overall goals
  • Initiated and improved process and procedure improvements including a.o. resource monitoring for projects, project manager tools, asset registry, vacation/sick policy, onboarding process, logistics checklist for products and services, SharePoint reorganization, resulting in €83.200 savings over the last 12 months
  • Ensured delivery of global projects
  • Collaborated closely with Sales, HR, Finance and Shared Services departments
  • Fostered a culture of accountability, feedback and professional growth within the company's offices in the Netherlands, United States and Philippines.
  • Managed team of 15 as Operational lead for SPRINT Robotics, with events in Europe, United States, Canada, Brazil, Singapore, Japan, Australia and India
  • Managed team of 8 for the annual SPRINT Robotics World Conference. Increased sponsor support in 2023 by 218%, resulting in the first-ever conference that yielded profit.
  • Creative spark and organizer behind a spectrum of company social events, from Global Team Meetings to lively Christmas festivities and engaging team socials

Director of Marketing & Communications

Quasset
11.2018 - 02.2023
  • Established and executed the marketing strategy and external communication that support Quasset's work, mission, and goals
  • Led entire rebranding of services and products, resulting in a new website and copy, new logos and all marketing materials
  • Built social media channel engagement, resulting in a 90% increase average per year in LinkedIn followers
  • Architected and executed Quasset's 10-year celebration campaign, penning the Positive Impact report
  • Directed the launch of key software applications
  • Organized innovation management workshops
  • Won different awards including the Chamber of Commerce Innovation Top 100 and the FD Gazellen Award (2019 and 2020)
  • Designed, organized and executed booth and marketing materials for trade shows
  • Project manager for the launch of SR Community, an online platform exclusively for SPRINT Robotics members
  • Promotion of SPRINT Robotics webinars, seminars and roadshows throughout the year, reaching in 2021 4k global industry professionals
  • Produced the SPRINT Robotics Awards 2020 online awards ceremony
  • Wrote articles about SPRINT Robotics, highlighting the energy transition and World Conference
  • Initiated and nurtured media partnerships which are beneficial for the collaborative and event promotion

Digital Communications Manager

Quasset
03.2018 - 10.2018
  • Led blog strategy, producing high-quality articles that drove organic search traffic and boosted brand authority.
  • Increased social media engagement with the creation of compelling content and targeted campaigns.
  • Maintained an up-to-date knowledge of industry trends to ensure the company's digital communication strategies remained competitive.

Founder

Insight Creative Digital
01.2003 - 12.2020
  • Founded own agency specializing in digital communication through branding, web design and social media
  • Specialized in performing artists, music agencies, record labels, cultural organization and entrepreneurs across Europe and North America
  • Services included branding, web design and development, social media, multimedia/video, customer care
  • Portfolio included more than 40 artists and organizations, including many world-class, high-profile performers in the classical music world

Education

Certificate - Change Management

Institute For Leadership Excellence
Online Course
03.2024

Certificate - Digital Marketing

Digital Marketing Institute
American Marketing Association
05.2022

Bachelor And Master Degrees - Flute Performance

Royal Conservatoire
The Hague, The Netherlands
05.2000

Master of Music - Flute Performance

Peabody Conservatory of Music
Baltimore, MD, USA
05.1997

Bachelor of Music - Flute Performance

Curtis Institute of Music
Philadelphia, PA, USA
05.1995

Skills

  • Operational Efficiency
  • Cross-Functional Teamwork
  • Strategic Planning and Execution
  • Process Improvement
  • Cost savings and reduction
  • Recruitment and retention
  • Marketing
  • Project Management
  • Strategic Partnerships
  • Change Management and Organizational Development
  • Innovation Culture

Hobbies and Volunteering

  • Hobbies include rowing, going to concerts, cooking, reading and long walks in the forest with dog Ruby Scout
  • Member of the Rotary Club Hilversum International which includes various community service projects and volunteer work
  • Volunteer for youth and community programs at St Vitus Catholic Church, Hilversum
  • Provided branding and website for #DiversityChallengeNow initiative, in collaboration with Rotary Club Hilversum International

Languages

English
Native language
Dutch
Proficient
C2

Timeline

Chief Operating Officer

Quasset
03.2023 - Current

Director of Marketing & Communications

Quasset
11.2018 - 02.2023

Digital Communications Manager

Quasset
03.2018 - 10.2018

Founder

Insight Creative Digital
01.2003 - 12.2020

Certificate - Change Management

Institute For Leadership Excellence

Certificate - Digital Marketing

Digital Marketing Institute

Bachelor And Master Degrees - Flute Performance

Royal Conservatoire

Master of Music - Flute Performance

Peabody Conservatory of Music

Bachelor of Music - Flute Performance

Curtis Institute of Music

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Catherine Reijans