Cassidy Bodley
Amsterdam
Summary
Enthusiastic and people-oriented professional with 3+ years of experience in startups both in the US and Netherlands. Excels at building strong relationships and coordinating projects across diverse teams. Experienced in delivering clear communication, personalized outreach, and engaging content that helps people feel supported and informed. Recently earned an MSc in Digital Marketing from the University of Amsterdam and eager to bring strong organizational and interpersonal skills to a global, client-focused team.
Overview
4
4
years of professional experience
Work History
Marketing internship during MSc
Everbloom
11.2023 - 01.2025
- Authored newsletter (56% open rate, 10% CTR) to build and grow community of 1,000+ users.
- Crafted onboarding and nurture email messaging that helped new users familiarize themselves with the platform, creating a smooth customer experience.
- Executed personalized outreach to 120+ creators daily to initiate new user relationships.
Marketing Associate
Front
05.2022 - 02.2023
- Built and optimized conversational AI customer experience, resulting in 32% improvement in sales-qualified leads through systematic A/B testing and performance analysis.
- Managed a company-wide customer gifting platform and trained sales, marketing, and CS teams to use the platform to personalize outreach, strengthening prospect and customer relationships.
Marketing Manager
Opsani
09.2021 - 01.2022
- Managed cross-functional relationships with internal teams, agencies, and vendors to ensure cohesive brand execution and campaign performance.
- Increased event participation 5x through clearer messaging.
- Led integrated campaigns, exceeding key marketing targets to support revenue objectives.
Marketing Associate
Opsani
08.2020 - 09.2021
- Managed the company blog and organic social media pages such as Linkedin, Twitter, and Facebook.
- Conducted research to inform content strategy and align articles with trending search behavior.
Education
Master's degree -
University of Amsterdam
01.2025
Premaster's degree - undefined
University of Amsterdam
01.2024
Bachelor's degree - undefined
University of Colorado
01.2020
Skills
- Building Relationships
- Organization
- Active Listening
- Microsoft Office
- Strong Communication
- Salesforce
- HubSpot
Affiliations
- Student Representative OnCampus
- Public Relations Society of America University of Colorado, Boulder
Timeline
Marketing internship during MSc
Everbloom
11.2023 - 01.2025
Marketing Associate
Front
05.2022 - 02.2023
Marketing Manager
Opsani
09.2021 - 01.2022
Marketing Associate
Opsani
08.2020 - 09.2021
Premaster's degree - undefined
University of Amsterdam
Bachelor's degree - undefined
University of Colorado
Master's degree -
University of Amsterdam