Summary
Overview
Work History
Education
Skills
Certification
SOCIAL LINKS
Languages
References
Timeline
Generic

CARLOTTA LAVINO

Amsterdam

Summary

International marketing and streaming strategist with nearly six years of experience in the record industry, leading global artist campaigns that blend creativity, data, and storytelling to build bridges between artists, platforms, and fans.


Delivered results worldwide with a strong focus on BENELUX, UK, GSA, FR, and US, bringing multi-genre and crossover expertise across Dance, Pop, Soul, Jazz, and Funk releases. Campaigns have secured Times Square billboards, gold records, viral moments turned into sustainable careers, international funding, and strategic partnerships with DSPs and social platforms. As the first employee at Big Top Amsterdam, helped grow the label to 1.3B+ streams, shaping its storytelling-led 360 approach.


Passionate about amplifying Country music's presence in Europe/UK and leveraging its storytelling roots to connect audiences and artists across borders. Looking for my next adventure in the UK.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Head of Commerce

Big Top Amsterdam
12.2022 - Current
  • Co-running the label, scaling it from first employee to over 1.3B global streams in 5 years.
  • Devising and leading international campaigns across streaming, social media, press, touring, partnerships, and advertising.
  • Developing project plans from concept to execution, translating artist visions into cohesive narratives and structured global rollouts. Overseeing all project management aspects of releases, aligning internal teams with external partners and the distributor to ensure smooth delivery and measurable results.
  • Strategically aligning with distributor teams across the globe to secure DSP and social media partnership opportunities.
  • Allocating and managing campaign budgets based on revenue forecasts built from streaming and social data, ensuring the most effective use of resources across projects.
  • Leading multi-genre and crossover strategies spanning Dance, Pop, Soul, Jazz, and Funk, working with emerging and established artists to drive both viral moments and sustainable long-term growth.

Marketing Manager

Big Top Amsterdam
07.2021 - 11.2022
  • Set up and led the label's marketing department from scratch.
  • Handled all marketing and promo related activities for the label, artists and releases.

Social Media & Growth Manager

Ledo Music (now Collabhouse)
02.2021 - 05.2021
  • Managed social media channels and growth strategies for artists.
  • Grew TikTok and Instagram accounts to over 10k followers in less than 3 months.

Online Community Manager

ASIF Ventures
11.2020 - 05.2021
  • Built and managed a strong online community of entrepreneurs during Covid-19.
  • Developed hybrid (online/offline) event formats and strengthened outreach.

Strategy & Communications Specialist

Strakton Records
05.2020 - 02.2021
  • Developed label's communication strategy.
  • Managed 'We Are Entertainment,' raising awareness on sustainability in post-Covid live sector.

Business Strategy Intern

BV TECH Group
11.2019 - 05.2020
  • Supported digital transformation and market research projects.

Education

MSc - Business Administration in Consumer Marketing track

University of Amsterdam
01.2021

BSc - Economics and Management

Luiss Guido Carli University
01.2019

Skills

  • Global Campaign Leadership
  • DSP & Editorial Relations
  • Cross-Genre International Music Marketing
  • Project Management & Budget Ownership
  • Social Media Strategy & Rollout
  • Distribution & Partner Alignment
  • Country Music Market Knowledge

Certification

  • Growth Tribe — Growth Marketing Certificate
  • Into the Light — Storytelling Course

SOCIAL LINKS

LinkedIn: linkedin.com/in/carlottalavino

Languages

English
Full Professional
Italian
Native or Bilingual
French
Limited Working
Spanish
Limited Working

References

Reference available upon request

Timeline

Head of Commerce

Big Top Amsterdam
12.2022 - Current

Marketing Manager

Big Top Amsterdam
07.2021 - 11.2022

Social Media & Growth Manager

Ledo Music (now Collabhouse)
02.2021 - 05.2021

Online Community Manager

ASIF Ventures
11.2020 - 05.2021

Strategy & Communications Specialist

Strakton Records
05.2020 - 02.2021

Business Strategy Intern

BV TECH Group
11.2019 - 05.2020

BSc - Economics and Management

Luiss Guido Carli University

MSc - Business Administration in Consumer Marketing track

University of Amsterdam

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CARLOTTA LAVINO