Summary
Overview
Work History
Education
Skills
OTHER INTERESTS
Languages
Timeline
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Carla Sguario

Milano

Summary

I am specialized in the design and development of static websites and WordPress-based solutions, with a proven track record at Manutan Italia S.p.A., enhancing website functionality and user experience. With professional experience across Brazil, the United States, the United Kingdom, and Italy, I have developed a comprehensive skill set that enables me to manage all stages of web development—from initial concept to final launch.

  • Expertise in web design and development
  • Extensive experience with WordPress, specializing in theme customization and plugin integration.
  • Proficient in SEO and SEM techniques to improve search engine rankings and drive targeted traffic to websites.
  • Ability to manage and oversee all aspects of website development, ensuring high-quality, functional, and visually appealing results.
  • Fluent in Italian, English, and Portuguese, enabling effective communication with international clients and teams.

Known for exceptional adaptability and time management, I excel in transforming client visions into reality, ensuring high-quality, user-centric web and interior design solutions.

Overview

17
17
years of professional experience

Work History

WEB MASTER

Manutan Italia S.p.A.
05.2020 - Current
  • Managed the e-commerce websites for Italy and Switzerland, ensuring optimal functionality, user experience, and performance across platforms.
  • Developed and implemented landing pages using HTML, enhancing product visibility and customer engagement.
  • Led web design initiatives, contributing to a visually appealing and responsive user interface.
  • Oversaw SEO and SEM strategies to improve organic search rankings and drive targeted traffic to the websites.
  • Collaborated with cross-functional teams to ensure seamless integration of content, promotions, and digital marketing campaigns.
  • Coordinated with developers in addressing technical issues promptly, minimizing downtime for customers.
  • Ensured optimal website performance through regular testing, updates, and troubleshooting.


WEB DESIGNER

Brandcot Srl
03.2013 - 12.2019
  • Designed and developed both static websites and CMS-based sites using WordPress, ensuring responsive and user-friendly layouts.
  • Created custom landing pages and HTML-based email marketing campaigns (DEM) for high-profile clients such as Expert and Fiditalia, optimizing for conversion and user engagement.
  • Led web design projects, focusing on UI/UX best practices to deliver intuitive and visually compelling websites.
  • Implemented SEO strategies to improve search engine rankings and visibility, driving targeted organic traffic.
  • Completed domain name registrations and maintained website and web hosting account.
  • Designed user interface to meet client specifications.
  • Developed graphic and image assets for both content and digital marketing efforts.
  • Utilized analytics tools regularly to track website performance metrics and inform data-driven design decisions for future improvements.

WEB + INTERIOR DESIGNER

Baselivigno
04.2012 - 12.2019
  • Led the design and development of custom web projects, delivering tailored solutions for a variety of clients.
  • Created and implemented responsive web designs, optimizing user experiences across desktop and mobile platforms.
  • Developed and executed SEO strategies to boost online visibility and drive organic traffic to client websites.
  • Provided interior design services, including space planning, material selection, and design concept creation for residential projects.
  • Utilized 3D rendering and CAD tools to produce realistic visualizations and detailed plans for interior design projects.
  • Collaborated with clients to understand their vision and business needs, offering creative solutions and technical expertise to achieve their goals.

Interior Designer

Sguario&Figlia
04.2008 - 12.2018
  • Designed floor plans, elevations, 3D perspective views, and material boards.
  • Developed comprehensive design concepts through sketches, renderings, and 3D models.
  • Transformed outdated living spaces into modern environments that reflected current trends while adhering to clients' preferences.

Education

Master of Arts - Interior Design

DOMUS ACADEMY
MILAN

Bachelor of Arts - Interior Design

IDI – INTERIOR DESIGN INSTITUTE
MILAN

High School Diploma -

MICHAEL HALL SCHOOL
Forest Row, UK

Skills

  • CMS platforms
  • Responsive design
  • Web development projects
  • HTML
  • CMS management
  • CSS
  • Marketing
  • Website optimization
  • SEO techniques
  • Graphics insertion
  • Time management abilities
  • Reliability
  • Adaptability

OTHER INTERESTS

  • Travel: Passionate about exploring new cultures and destinations, with a particular interest in immersive travel experiences.
  • Urban and Mountain Hiking: Enjoys outdoor activities, including urban exploration and mountain trekking, fostering resilience and an appreciation for nature.
  • Pilates & Swimming: Committed to maintaining physical well-being through Pilates and swimming, promoting a balanced and healthy lifestyle.
  • Space Exploration: Enthusiast of space exploration and scientific advancements, staying up to date with developments in space technology.
  • Modern Embroidery: Creative hobby in modern embroidery, combining artistic expression with precision and patience.

Languages

Portuguese
Native language
English
Proficient
C2
Italian
Proficient
C2

Timeline

WEB MASTER

Manutan Italia S.p.A.
05.2020 - Current

WEB DESIGNER

Brandcot Srl
03.2013 - 12.2019

WEB + INTERIOR DESIGNER

Baselivigno
04.2012 - 12.2019

Interior Designer

Sguario&Figlia
04.2008 - 12.2018

Master of Arts - Interior Design

DOMUS ACADEMY

Bachelor of Arts - Interior Design

IDI – INTERIOR DESIGN INSTITUTE

High School Diploma -

MICHAEL HALL SCHOOL

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Carla Sguario