Cagil Gul
Amsterdam
Summary
Senior leader with over 15 years of global retail experience in consumer insights, direct-to-consumer planning, product and merchandising across vertical and matrix organizations. Adept at driving business growth through strategic planning, data-driven insights, and innovative approaches. Renowned for fostering authentic leadership and cultivating high-performing teams with a strong growth mindset. Passionate about meeting art & science, creating positive impacts for both people and businesses while keeping consumer and environment at the center.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
PRODUCT MERCHANDISING & MEMBERSHIP ANALYTICS DIRECTOR
NIKE
10.2021 - Current
- Lead team of senior managers and analysts developing product insights by leveraging consumer data to empower Nike product merchandising and planning decisions
- Provide strategic guidance within I&A leadership team to address how analytics can impact Nike's future
- Build strong partnership with Product Merchandising and Planning leadership team in order to work together on business objectives, land consumer centric data driven operating model
- Integrate consumer and product insights to different key business gates and retail moments, share with key stakeholders and leadership team, influence decisions
- Develop and lead analytics projects from start to finish, this includes setting priorities, managing resources and ensuring projects are delivered on time
- Enable commercial (business) teams to self-service analytics and data capabilities
- Influence global and local product management teams to improve and develop capabilities according to business needs
- Coach and develop team members to further advance business knowledge and analytical skillset.
SENIOR DIGITAL ASSORTMENT PLANNING MANAGER
NIKE
02.2019 - 09.2021
- Lead the team of 8 planners responsible for all Men's categories assortment & financial planning across Nike owned digital platforms including Nike Digital Partners Commerce (DPP)
- Build and lead strategic direction for Nike Men's categories for NDDC, advise team to land consumer centric and profitable assortments meeting Nike's strategy and priorities
- Influence Nike Direct budgeting, business planning & forecasting processes, share business insights with Leadership team through trade and business review forums (MBR/QBR)
- Inform fore-sighting of line plans with long-range category plans, utilise own channels and marketplace insights to identify growth opportunities
- Develop trading strategies to optimise full price sell through and margin, direct teams to take decisions for Nike.com and Nike Apps across Europe and GE countries
- Bring trade insights to weekly digital leadership meeting, highlight risks and opportunities with key stakeholders
- Encourage and drive internal culture of experimentation, agile approach to enhance decision-making based on information
- Manage very diverse high performing team, support grow themselves together with the business.
SENIOR MERCHANDISING MANAGER DTC
ADIDAS
04.2015 - 01.2019
- Head up product merchandising, planning and allocation team of Originals footwear and Core categories for EMEA B&M and Digital channels
- Drive pre-in-season merchandising and trading strategies for 19 Europe countries online stores and 90 brand retail concept stores
- Direct the team in terms of building assortment plans and buying strategies for Concept Stores and digital channels according to brand directions and market needs
- Create bottom-up merchandise financial plans aligned with top-down targets to ensure brand/market targets are met
- Lead the communication and alignment between retail & eCom marketing, visual merchandising, CTC, operations, master-data, CRM and on-site merchandising teams
- Visit key cities and brand concepts stores in order to create better communicating between HQ and stores and ensure best implementations of brand strategies and product stories.
HEAD OF MERCHANDISING, PLANNING AND ALLOCATION
COLIN'S
02.2012 - 04.2015
- Head up team of buyers and merchandisers, report directly to Global Merchandising and Allocation Group Director
- Lead merchandising and buying strategies for own retail channel, build assortment plans for 88 full price concept stores
- Attend weekly senior management meetings and monitor updated business & financial plans, analyse risks and opportunities
- Build pre-season buying & sales plan in product group-store-week level
- Manage in-season financial planning and OTB
- Lead communication between marketing, VM, district managers and finance department
- Build relevant reports in order to analyse weekly sales & stock performance, control the space management and increase efficiency
MERCHANDISING PLANNING MANAGER
COLIN'S
07.2010 - 02.2012
BUYER
COLIN'S
07.2009 - 07.2010
MERCHANDISER
GAAT INTERNATIONAL ( WALMART TURKEY)
07.2007 - 07.2009
Education
Bachelor of Science - Textile Engineering
Ege University
Izmir, Turkiye 09.2003 - 06.2007
Erasmus Exchange Program - Textile Engineering
Technical University Of Liberec
Liberec, Czechia 09.2006 - 02.2007
Skills
MULTINATIONAL & DIVERSE BACKGROUND
undefinedAccomplishments
- Integrated consumer insights to the CODE ( seasonal operational process ) and enabled data driven merchandising and planning decisions at key moments.
- Demand increase 2.5X, FP Realization +5 ppts in 2 years (2019-2021)
- 2 years in row won MVP award (Nike Maxim's)
- Innovated new ways of business planning, integrated CR & Visits planning into seasonal assortment planning
- Hired talents, built a new analytics function and grew a team culture
- Revenue Increase 3x in 3 years (2015-2018)
- Integrated vertical retail planning practices to brand matrix organization, managed E2E key business projects such as WSSI
- Played an active role of the DTC transition at business, built and managed a high performing team
NIKE
ADIDAS
Timeline
PRODUCT MERCHANDISING & MEMBERSHIP ANALYTICS DIRECTOR
NIKE
10.2021 - Current
SENIOR DIGITAL ASSORTMENT PLANNING MANAGER
NIKE
02.2019 - 09.2021
SENIOR MERCHANDISING MANAGER DTC
ADIDAS
04.2015 - 01.2019
HEAD OF MERCHANDISING, PLANNING AND ALLOCATION
COLIN'S
02.2012 - 04.2015
MERCHANDISING PLANNING MANAGER
COLIN'S
07.2010 - 02.2012
BUYER
COLIN'S
07.2009 - 07.2010
MERCHANDISER
GAAT INTERNATIONAL ( WALMART TURKEY)
07.2007 - 07.2009
Erasmus Exchange Program - Textile Engineering
Technical University Of Liberec
09.2006 - 02.2007
Bachelor of Science - Textile Engineering
Ege University
09.2003 - 06.2007
Similar Profiles
BRIANA DAYBRIANA DAY
Flagship Experiences Specialist II at NikeFlagship Experiences Specialist II at Nike
Nathan EffiomNathan Effiom
Sales Associate at NikeSales Associate at Nike
Ajonay HodgesAjonay Hodges
Retail Manager at NIkeRetail Manager at NIke
Frank MariscalFrank Mariscal
Athlete Sales Associate at NikeAthlete Sales Associate at Nike
Antonio PintoAntonio Pinto
Director Financial Planning and Analysis Europe at Brown-Forman EuropeDirector Financial Planning and Analysis Europe at Brown-Forman Europe