Bruno Madeira
Lisbon
Summary
Results-driven and resilient Managed Print Services Specialist with over 12 years’ expertise across industry leaders such as Xerox and HP. Holds advanced academic credentials, including an Executive Master’s in Sales and Trade Marketing and a degree in Marketing Management. Recognized for delivering strategic print solutions tailored to customer needs, leading to optimized performance and significant cost efficiency. Thrives in evaluating complex challenges with a holistic and pragmatic approach, consistently aligning project outcomes with business competitiveness. Adept at onboarding and mentoring new staff, ensuring implementation adheres to project specifications while sustaining excellence.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Services Architect (Managed Print Services)
Xerox / HCLTech (since 2019)
10.2016 - Current
· Within Professional Services, oversees and is responsible for comprehensive, end-to-end service design for Global and Multi-country EMEA led pursuits and for receiver pursuits (when the design is overseen by another region)
· Supports the Bid Kick-off Workshop where the Bid to Win, Price to Win and service design strategies are developed, namely:
o Review of the RFP and customer research
o Supporting the capture of customer requirements
o Identifying service capabilities that are compliant with customer requirements
· Ownership and creation of the Solution Design Document for the end-to-end Service, which includes:
o Commercial parameters for the service
o Device portfolio and profile
o Transition service components
o Site Assessment profile
o Service delivery capabilities
o SLA and KPI measures
o Create clear instructions for other regions to enable them to complete their pricing and resource inputs
o Management of the inputs from internal stakeholders / SMEs
· Supports risk evaluations and mitigation strategies
· Provides to the Commercial/Analytics Managers inputs for their business cases
· Shares key input and supports proposal preparation, and is involved in the meeting/presentation to the client
· Responsible for writing the Statement of Work (SOW), gathering SME inputs as necessary, and ensures that the document takes a level of detail that should be 100% clear and concise
· Contributes to knowledge sharing and ongoing improvement
Managed Print Services Specialist
HP
02.2011 - 09.2016
- Skilled HP Managed Print Services within presales
- Generated new leads and consequently
- Detected new business opportunities from existing accounts
- Established new Channel Partners, helped the existing ones to attain and exceed goals
- Trained Channel Partners and presented new services
- Was a HP Certified Trainer within Sales and trained employees (Supplies-HW-MPS)
Internal Accountant
Adveo
06.2010 - 12.2010
- Achieved sales goals
- Developed and hunted new Channel Partners and managed the Commercial Partnerships
- Was responsible for some major accounts in the business segment within the Portuguese Printing Market
Marketing & Category Assistant
HP
07.2008 - 06.2010
- Supported the Category Management and Marketing teams, mainly in finance and marketing/communication/events
- Controlled channel promotions reviewed financed with the Iberia team and forecasted achievements
- Established promotional efforts (online, direct-mail and advertising) for wholesalers, retailers and end-users
- Managed the content for marketing materials and created pricelist
- Analyzed inventory and reported on sell-out/sell-in
- Conducted market research which analyzed competitors
Marketing Coordinator
3M
05.2007 - 03.2008
Curricular Training
Sporting Clube de Portugal
02.2004 - 08.2004
Education
Executive Master - Sales & Trade Marketing
Marketing Management Portuguese Institute (IPAM - Lisbon)
07-2015
Marketing Management Degree -
Marketing Management Portuguese Institute (IPAM - Lisbon)
10-2004
Sports Marketing Specialization -
Marketing Management Portuguese Institute (IPAM - Lisbon)
07-2004
Skills
Interpersonal Communication
Teamwork
Relationship Building
Account Management
Business Development
Product Marketing & Sales
Channel Management
Business Support
Target Achievement
Cost Optimization
Meeting Deadlines
Change Management
Business Acumen
Analytical Thinking
Strategic Problem Solving
Accomplishments
- Strong performance in the signing of new and renewed contracts, participated in some of the largest agreements and accounts in 2023 and managed deals that were won amounting to $50M.
- With the knowledge and skills gained, support for Xerox remained competitive whilst also lowering certain internal costs to maintain the margin. Assignments were completed on schedule and support was in place for Xerox stakeholders even with very strict deadlines.
- Provided support and trained all new employees successfully.
- Praised as a great employee and for the most recent performance reviews as ‘Outstanding’.
- Possesses the ability to hunt down new opportunities.
- Built a solution for the Company and 'Channel Partners' that helped determine the cost per page and provided information on the consumables and equipment.
- Was responsible for launching a new product simultaneously across Europe and Portugal for the first time at the time.
Languages
Portuguese
English
Spanish
Certification
· GenAI (Consumer) Training for Managers (2025)
· Generative AI Business Transformation (2024)
· Project Management Foundations (2023)
· ITIL® Service Design Concepts (2021)
Agile Principles and Methodologies (2020)
· Embracing an Agile Culture for Business Growth (2020)
· HP Sales Certified - Printing and Personal Systems Hardware, (2016)
· HP Sales Certified - Imaging and Printing Supplies (2016)
· Executive Master – Sales & Trade Marketing, (2015)
· HP Certified Instructor (Printing & Personal Systems), Train the Trainer (HP), (2012)
· Training Skills’ Certificate, Training Centre (CAF), (2012)
· Training Course in Sales and Persuasion, (2007)
· Co-author of “Marketing Management of Sporting Events” book, edited by “Plátano Editora” (2007)
https://www.wook.pt/livro/gestao-de-marketing-de-eventos-desportivos-joaquim-caetano/191531#details
· Speaker in a seminar about sponsorship, in Sporting Marketing, (2006)
· Speaker in the Final Presentation Workshop, of the 13th Marketing Management course, (2005)
· Marketing Management Degree, Marketing Management Portuguese Institute (IPAM - Lisbon), (2004)
· Sports Marketing Specialization, Marketing Management Portuguese Institute (IPAM - Lisbon), (2004)
· An Introduction to Marketing (MOOC), University of Pennsylvania
· Competitive Strategy (MOOC), Munich School of Management
Timeline
Services Architect (Managed Print Services)
Xerox / HCLTech (since 2019)
10.2016 - Current
Managed Print Services Specialist
HP
02.2011 - 09.2016
Internal Accountant
Adveo
06.2010 - 12.2010
Marketing & Category Assistant
HP
07.2008 - 06.2010
Marketing Coordinator
3M
05.2007 - 03.2008
Curricular Training
Sporting Clube de Portugal
02.2004 - 08.2004
Executive Master - Sales & Trade Marketing
Marketing Management Portuguese Institute (IPAM - Lisbon)
Marketing Management Degree -
Marketing Management Portuguese Institute (IPAM - Lisbon)
Sports Marketing Specialization -
Marketing Management Portuguese Institute (IPAM - Lisbon)
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