BRAD BERTHA
Milwaukee,WI
Summary
Global Key Account Manager with extensive professional experience leading the growth and development of key accounts, effectively establishing, building, and maintaining relationships to ensure continuous return business contributing to significant revenue growth for both business-to-business (B2B) and business-to-consumer (B2C) accounts. Analytical sales leader with a history of utilizing data collection, SaaS, data analysis, and presentation tools to identify areas of potential growth and create strategies to secure new business. Adaptable partner able to effectively foster and cultivate consultative relationships with key stakeholders.
Overview
9
9
years of professional experience
Work History
Global Key Account Manager
Chevron
04.2024 - Current
- Responsible for Chevron Lubricants sales and distributor management across multiple countries including the Netherlands, Nigeria, Ghana, Liberia, and Sierra Leone.
- Managed a territory generating over $10.3 million in annual revenue across multiple distributor partnerships
- Delivered $1.69M in sales volume YTD, beating plan expectations in a highly competitive and price-sensitive market
- Generated over $973K in pocket margin and achieved 157% of NOI plan, ranking as the top-performing rep in Europe. Successfully navigated diverse markets and cultures to strengthen distributor partnerships and drive strategic growth across both European and West African regions.
- Achieved 35% year-over-year territory growth, exceeding performance targets through data-driven planning, tactical execution, and proactive account management.
- Led contract negotiations and implemented Chevron’s marketing and product strategies across key segments: automotive (PCMO & HDMO), industrial, mining, and power generation.
- Provided distributors with ongoing commercial, technical, and marketing support to enhance brand presence and end-user reach.
- Collaborated with internal global functions (Supply Chain, Legal, Customer Service, Marketing) to ensure seamless execution and alignment with business objectives.
- Utilized Salesforce and digital tools (e.g., MPower, online marketing platforms) to manage sales pipelines, track KPIs, and support distributor performance improvement.
- Regularly conducted in-person visits and virtual meetings with partners and end users to maintain relationships and identify new opportunities.
Business Development Manager
Azuga
01.2023 - 03.2024
- Specialized in software sales initiatives for growing organizations, showcasing adaptability across various industries
- Successfully engaged with organizations in diverse sectors, emphasizing versatility in software sales
- Managed enterprise-level accounts with over 1000 employees in Transportation, Energy, Manufacturing, and Government sectors
- Positioned and sold Azuga's telematics software solutions, tailoring approaches to meet specific client needs
- Demonstrated a deep understanding of executive-level priorities and operational dynamics across industries
- Proactively identified software needs, matched to solutions, showcasing demand creation skills
- Successfully generated and managed pipelines, leading to closed software sales revenue and quota attainment
Territory Dealer Manager
Bridgestone
01.2021 - 01.2023
- Managed and was responsible for the nationwide rollout of TireConnect, a robust sales management software for tire shops
- Enabled tire dealers across the country to drive revenue and deliver enhanced customer service through digital solutions
- Maintained and expanded channel relationships, ensuring sustained alignment with partners
- Exceeded sales metrics for strategic dealers in Chicago, delivering significant year-over-year growth
- Conducted training on programming, sales support, and reporting to align daily operations with strategic goals
Regional Account Manager
Bridgestone
01.2018 - 01.2021
- Led account growth and marketing strategies for fleet services across a five-state region with ~130 stores, often traveling on-site to meet with Store Managers and Regional Sales Supervisors to discuss opportunities to drive new business and develop existing accounts
- Applied a data-driven approach to competitive analysis on the industry and leveraged those insights toward the development of the role, showcasing program growth and trajectory to executive leadership
- Facilitated sales and marketing training workshops with more than 200 staff members in attendance, effectively communicating new initiatives, expectations, and processes for the national account team
- Provided consultative support to national fleet service accounts, forming strong relationships and securing competitive pricing arrangements that maintained margins while meeting client expectations
Fleet Account Manager
Bridgestone
01.2017 - 01.2018
- Targeted B2B accounts to grow 25 retail locations throughout the Greater Chicagoland region, establishing and maintaining communication with national and regional customers regarding products and service offerings
- Leveraged Tableau and Salesforce to collect, analyze, and present data and trends outlining new areas for growth, communicating these data-driven insights with management to inform business strategy
- Worked directly with key stakeholders of major client accounts, communicating effectively to regain major accounts such as Amazon, Hertz, and Enterprise
Commercial Sales Consultant
Bridgestone
01.2016 - 01.2017
- Managed the full sales pipeline including generation of new leads, price quoting, contract negotiation, and invoicing, acting as the point of contact for customer accounts throughout the sales process
Leadership Development Intern
Bridgestone
01.2016 - 12.2016
Education
Bachelor of Arts (BA) - Marketing
University of Wisconsin-Madison
Skills
- Account Management
- Sales & Negotiation
- Data Collection & Reporting
- Territory Leadership
- Employee Development
- Software as a Service (SaaS)
- Key Stakeholder Relationships
- Contract Management
- Strategic Planning
- Microsoft Office Suite
- Salesforce
- Tableau
Additional Information
US Citizen. Currently based out of the Netherlands & West Africa
Timeline
Global Key Account Manager
Chevron
04.2024 - Current
Business Development Manager
Azuga
01.2023 - 03.2024
Territory Dealer Manager
Bridgestone
01.2021 - 01.2023
Regional Account Manager
Bridgestone
01.2018 - 01.2021
Fleet Account Manager
Bridgestone
01.2017 - 01.2018
Commercial Sales Consultant
Bridgestone
01.2016 - 01.2017
Leadership Development Intern
Bridgestone
01.2016 - 12.2016
Bachelor of Arts (BA) - Marketing
University of Wisconsin-Madison
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