Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

BRANDI BURGUS

Amsterdam

Overview

8
8
years of professional experience
1
1
Certification

Work History

Email Marketer

WeTransfer
04.2021 - 01.2024
  • Align a core team of 5 on schedule, concept, creation, and analysis/reporting processes for engagement initiatives, leading to a 212% increase in total send volume YoY
  • Partner with Product, Marketing, AdSales, Events, Social Media, and CSR teams to deliver educational, promotional, cross-sell, and retention messaging
  • Oversee 15M+ database across 4 subscription tiers, 5 products, and 11 languages through combination of CDP, ESP, and analytics tools to monitor regular growth and optimize segmentation
  • Collaborate with Data Analytics on experimentation and A/B testing roadmap, leading to a 48% increase in click-through rate and 133% increase in sessions
  • Spearheaded the creation of dynamic asset repositories, increasing our monthly output tenfold from 4 to 40+ unique messages, to bolster personalised customer communications
  • Award: Iterable Expies 2022, Marketing Dream Team of the Year.

CRM & Email Marketing Manager

Bookchoice
03.2019 - 03.2021
  • Managed all end-to-end CRM strategies for 1M+ database of digital subscription service, segmented by customer lifecycle stage across 3 mailing levels
  • Built automated campaigns to personalize messaging within lifecycle stages (welcome, content engagement, at risk, offboarding, churned, and winback) which lead to earning ~52% of revenue MoM
  • Leveraged marketing automation tools to experiment and iterate on various creative email templates to triple engagement rates and improve retention of subscribers by 9%+ YoY
  • Translated KPI results into actionable insights and suggestions for wider team to achieve goals, such as improving lead conversion and CLV, and decreasing churn.

Media & Consumer Relations Manager

Willpower Labs, Inc.
08.2015 - 02.2019
  • Developed and executed multi-channel campaigns with informational, promotional, and transactional messaging to improve funnel performance
  • Implemented a cohesive customer experience with feedback from A/B testing, surveys, and social channels, resulting in a 45% increase in customer acquisition
  • Analysed and reported on all CRM efforts with Data Analyst to monitor and improve upon revenue and engagement KPIs.

Education

Master of Science - Entertainment Communication

Universiteit van Amsterdam

Bachelor of Arts - Media Studies (Magna Cum Laude)

University of San Francisco
San Francisco, CA

Erasmus - International Event, Music, & Entertainment Studies

Fontys Hogeschool

Skills

    CRM platforms (ActiveCampaign, HubSpot, Intercom, Iterable, Mailchimp, Monday, Retention Science, Sendgrid)

  • A/B testing & experimentation
  • B2B & B2C marketing
  • Brand communication
  • Content management systems
  • Copywriting
  • Customer engagement
  • Digital marketing
  • Lifecycle marketing
  • Marketing automation
  • Project management
  • Amplitude
  • Asana
  • Figma
  • Google Analytics
  • Google Suite
  • Jira
  • Microsoft Excel
  • Notion
  • Tableau
  • Treasure Data
  • Trello
  • Unbounce
  • 250OK

Certification

Agile Project Management

Growth Tribe • 2024 [In progress]

Currently completing certification for project management dynamics, communication, and reporting using agile methodology.


Certified Leader

Bynder • 2022

Successfully completed the leadership training, consisting of coaching, performance boosting, and difficult conversation modules.


Email Marketing

HubSpot • 2021

Knowledgeable in email marketing strategy including best practices in segmentation, performance, deliverability, and experimentation.

Languages

English
Native language
Dutch
Intermediate
B1

Timeline

Email Marketer

WeTransfer
04.2021 - 01.2024

CRM & Email Marketing Manager

Bookchoice
03.2019 - 03.2021

Media & Consumer Relations Manager

Willpower Labs, Inc.
08.2015 - 02.2019

Master of Science - Entertainment Communication

Universiteit van Amsterdam

Bachelor of Arts - Media Studies (Magna Cum Laude)

University of San Francisco

Erasmus - International Event, Music, & Entertainment Studies

Fontys Hogeschool

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