Blandine Banza
Amsterdam
Summary
Innovative and results-driven professional with a strong background in marketing campaigns, branding initiatives, and B2B partnership development. Skilled in analyzing market trends and identifying strategies to reach new audiences and maximize conversions. Proficient in creating impactful marketing campaigns through effective brand messaging, building corporate relationships, and developing engaging content. Experienced in competitive analysis, market growth forecasting, and understanding customer needs. Exceptional communication skills combined with a talent for building strong relationships. Proven track record of achieving organizational goals by securing agreements with key accounts and tailoring marketing presentations to meet their specific business requirements.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Cabin Crew Member
Delta Air Lines, Inc
02.2020 - Current
- March 2020-August 2021 unemployed due to COVID-19
- Followed company regulations and rules to promote safe environment for travelers and employees.
- Checked whether personnel completed required duties and responsibilities during respective shifts.
- Exceeded performance metrics for customer satisfaction surveys by consistently receiving positive feedback from passengers regarding attentive service.
- Enhanced customer satisfaction by providing exceptional in-flight service and addressing passenger concerns promptly.
- Contributed to airline''s reputation for punctuality by swiftly completing cabin preparation tasks prior to passenger boarding.
- Optimized passenger experience by proactively identifying potential issues and offering solutions to enhance comfort and satisfaction.
Social Media Manager
Spanish Adventures
01.2021 - 08.2021
- Brand Awareness: Increased brand awareness by 30% within six months through the development and implementation of innovative social media strategies, resulting in a significant rise in engagement.
- Audience Growth: Grew social media following by 50% over one year by consistently sharing valuable and relevant content that resonated with the target audience, fostering a loyal community.
- Engagement Metrics: Achieved a 40% increase in post engagement rates by aligning content with current trends and audience interests, enhancing overall brand interaction.
- Advertising Effectiveness: Developed targeted advertising campaigns that drove a 25% increase in website traffic and generated over 100 qualified leads in three months.
- Trend Adaptation: Monitored and adapted to social media trends, successfully launching campaigns on emerging platforms, leading to a 20% increase in brand visibility.
- Brand Consistency: Managed multiple social media platforms to ensure a consistent brand voice, resulting in a cohesive online presence that strengthened brand identity.
Social Media Content Creator
The Drift Wood Surfer
04.2020 - 12.2020
- Designed visually appealing cover photography and artwork, selected fonts, and arranged layouts to captivate target audiences, resulting in a 25% increase in engagement.
- Managed and maintained social media presence across 5+ platforms, ensuring timely responses to 99% of comments and messages within 2 hours.
- Collaborated with 10+ influencers to create sponsored content, increasing brand visibility by 50% and attracting 5,000 new followers.
- Strategically distributed content across platforms to maximize audience reach, resulting in a 30% increase in website traffic.
Assistant Teacher
Japan Exchange and Teaching
01.2018 - 03.2019
- Maintained a safe and supportive learning environment by enforcing classroom rules and addressing behavioral issues promptly, ensuring a 95% reduction in disruptions.
- Provided personalized learning support through one-on-one and group instruction, resulting in an average 20% increase in student progress.
- Collaborated with lead teacher to deliver individualized attention, leading to a 30% improvement in academic performance.
- Supervised students in classroom and common areas, monitoring behavior, enforcing rules, and supporting lead teacher.
PERSONAL BANKER
Suntrust Bank
07.2016 - 12.2018
- Cultivated and promoted long-term, trusting client relationships by delivering consultation on the bank’s products and services
- Interacted with customers to facilitate with daily banking transactions; uphold an exceptional customer service experience while addressing account concerns
- Assembled credit and financial information to streamline loans processing for mortgage, installment, and discount loan transactions; prepare loan worksheets for submission to loan processing for closing documents
- Within six months, brought in $3.2M in deposits, increasing branch’s deposit base from $27M to more than $32M
- Surpassed sales goals by approximately 17% Q1 through Q3 of 2018
- Continuously achieved a 100% customer service rating
- Generated new business by conducting thorough financial needs assessments and offering tailored products to clients.
- Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
- Utilized strong interpersonal communication skills during client interactions, resulting in increased trust and fostering long-lasting relationships.
- Backed up teller team by handling needs of new and existing customers at main counter.
SUPERVISOR
Life Time Athletic Club
06.2016 - 12.2018
- Analyzed billing and payment process
- Built top-performing teams of new employees through applicable training strategies
- Ensured training programs were completed on or before deadline
- Implemented a monthly calendar, highlighting each department’s activities to deliver an efficient front desk workflow to improve lines of communication, member retention, and efficiency
- Revamped more than 1,500 dormant accounts, increasing member retention forecast by 22%
- Established and implemented the organization’s marketing strategy, creating member promotions to enhance business growth and member retention
- Conducted regular reviews of operations and identified areas for improvement.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Collaborated with other departments to achieve organizational goals, fostering teamwork across various functions.
- Identified operational inefficiencies and implemented corrective measures to increase effectiveness.
PERSONAL TRAINER & OPERATIONS MANAGER
UFC Gym Perimeter
11.2014 - 07.2017
- Designed B2B marketing campaigns and drove brand awareness for gym through planning and managing events
- Equipped clients with tools to track personal results, workout plans, plus customized nutrition to fit their individual needs
- Demonstrated and communicated benefits of personal training programs, effectively educating clients, and increasing program by 15%
- Facilitated seminars to corporate partners to highlight available programs and classes, which contributed to securing contract with UPS
- Designed and implemented strategies to achieve or surpass revenue goals and member retention
- Coached clients to win NPC bodybuilding competition; also coached and motivated clients participating in Spartan Race
- Earned contract with apartment complex to host fitness classes onsite and create interest among residents
- Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
- Designed specific workout systems for individual clients based on performance ability.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Developed customized fitness plans for wide range of clients to expand services.
ASSISTANT OPERATIONS MANAGER
QuikTrip
06.2013 - 06.2014
- Conducted audits and edited journal entries to correct document errors relating to store revenue
- Worked closely with QT vendors including Coca Cola, Pepsi, and Southeast to properly inventory levels and ensure demand are met
- Managed projects through complete lifecycle, including meeting budgets and timelines
- Optimized Primary Client Contact (PCC) campaigns to support client’s key business requirements
- Implemented new strategy and planning for customer focused goal increase
- Executed a new approach to Key Performance Indicator (KPI) discovery and planning
- Created new dashboards based on visual growth versus numerical statistics for impact
- Promoted in 2013 from Special Project Manager position responsible for leading rebranding of QuikTrip generation stores
- Oversaw grand opening events and marketing strategies
- Taught employees how to collaborate on daily job tasks and achieve service targets.
- Coordinated with General Manager in different operational issues and promotional activities.
- Helped team members maintain business professionalism by coaching each on methods for delivering exceptional service to every customer.
- Oversaw logistics management for complex projects involving multiple stakeholders or tight deadlines.
Education
Bachelor of Science - Global Business Management
University of Phoenix
United States08.2013
Skills
- Social Media Platforms
- Client Relationship Building
- Strategic Planning & Implementation
- Brand Messaging & Positioning
- Safety awareness
- Compliance and regulations
- Conflict Mediation
- Cultural Awareness
Certification
- AMA Professional Certified Marketer in Digital Marketing.
- Rockstar Marketing Blueprint Name of Certification. Rene Laca's Training System, 2024.
- Certified Flight Attendant (CFA) - International Air Transport Association (IATA).
- First Aid, CPR, and AED Certification - American Red Cross.
- Teaching English as a Foreign Language (TEFL) Certification.
Languages
English
Native language
Spanish
Upper intermediate
B2
French
Intermediate
B1
Timeline
Social Media Manager
Spanish Adventures
01.2021 - 08.2021
Social Media Content Creator
The Drift Wood Surfer
04.2020 - 12.2020
Cabin Crew Member
Delta Air Lines, Inc
02.2020 - Current
Assistant Teacher
Japan Exchange and Teaching
01.2018 - 03.2019
PERSONAL BANKER
Suntrust Bank
07.2016 - 12.2018
SUPERVISOR
Life Time Athletic Club
06.2016 - 12.2018
PERSONAL TRAINER & OPERATIONS MANAGER
UFC Gym Perimeter
11.2014 - 07.2017
ASSISTANT OPERATIONS MANAGER
QuikTrip
06.2013 - 06.2014
- AMA Professional Certified Marketer in Digital Marketing.
- Rockstar Marketing Blueprint Name of Certification. Rene Laca's Training System, 2024.
- Certified Flight Attendant (CFA) - International Air Transport Association (IATA).
- First Aid, CPR, and AED Certification - American Red Cross.
- Teaching English as a Foreign Language (TEFL) Certification.
Bachelor of Science - Global Business Management
University of Phoenix
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