Barbara Ruscio Levi

adidas global campaigns leadership: development and project management

• Project plans, timelines, budgets, supervision of all aspects of project execution.
• Resource allocation and management. Directly managing a team of 5 people.
• Collaboration with department to optimize workflow processes and enhance overall project efficiency.
• Facilitating th creation of strategic and creative assets
• implementation and guardianship of the global campaign through markets

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EMEA New Business director

• Acceleration of international new business

Client Director for British American Tobacco/ New Categories Products - glo (South-East Europe - Hub)

• Processes, way of working and work stream identification, team allocation.
• Monitor project budgets and timelines, ensuring profitability and cost-effectiveness.
• Ensure the agency's commitment as creative south european hub and overseeing the quality and relevance of all deliverables in local markets.
• 15 end markets coordination

• Clients: Loacker, Manetti&Roberts, Rovagnati, Campari Group, Kellogg
• Budgeting, strategy, internal teams' and flow coordination (accounts, creatives, planners, coordinators)
• New business, international pitches coordination.
• PR and digital projects

Heineken Global Campaign

• Global Brand strategic repositioning
• Main point of contact for clients
• Definition and coordination internal processes: strategy, creativity, production and post-production of all new global integrated campaigns (video for ATL/digital and print)
• Lead of the UEFA Champions League sponsorship campaigns 2018-19/2019-2020
• Lead of Heineken-Rugby World Cup 2019 sponsorship campaign
• Lead of the 2018-2019 Heineken institutional campaign
• Client: Heineken Italia
• Creation of campaigns and activations for the local market
• Adaptation of global campaigns to the Italian market
• F1 Italian sponsorship.

• Clients: TIM, Santander, Plasmon, Dietorelle, EasyCoop, Ariston Thermo, UniCredit, Expo 2015, SIAE, Giuffrè Editore
• Coordination the teams (strategy and creative) in setting communication goals from strategy to on-air to results analysis
• Coordination and managing digital, ATL and BTL campaigns
• Agency producer for video shooting, photo shooting and animation projects.

• Formapura is the Tod's Group in-house creative agency
• Management of the communication processes of ATL (video and print) and digital campaigns for Tod's, Fay and Hogan
• Supervision of the launch of the new Tod's website, along with several Brand's Apps.

• Relations with agencies and clients
• Ownership of the production budget, scheduling and shooting sessions
• Post-production supervision.