Ayan Pande
Rotterdam
Summary
Results-driven, experienced marketing and business development professional with a strong track record in B2B and B2C strategy, digital marketing, sales enablement, process automation and establishing supply chains. Proven ability to enhance lead generation, e-commerce expansion, product positioning, and CRM integration to drive revenue growth opportunities. Experience in leading high-impact projects, global campaigns, and thought leadership initiatives across a diverse range of industries.
Overview
10
10
years of professional experience
Work History
Marketing Communications Manager
Freudenberg Performance Materials BV
01.2019 - Current
- Company Overview: Previously Low & Bonar BV, a company focused on performance materials for various industries
- I drive strategic marketing, digital transformation, and business development for the Filtura and Enka Solutions brands, with a strong focus on B2B & B2B2C growth, digital expansion, and sales enablement
- Led the development, launch & online marketing of the 2 brand website catering solutions to the building & construction, civil engineering, filtration and industrial markets with teams of 8-10 individuals, shifting focus from visitor traffic to lead generation
- The leads grew to 3x with an estimated revenue potential of approximately €1.6 Mio per annum
- Currently overseeing SEO, SEA & content strategy for 3 brands in these markets managing a media budget of 50,000 each
- Conceptualized, designed & drove the implementation of a €3,000 LinkedIn ad campaign, generating 131+ high-quality leads and 200+ new connections and have been managing the social media channels & content calendars for the brands for the past 5 years
- Created an organic LinkedIn social media strategy for the employees to grow their presence on social media, planned and developed 30+ posts and creatives with a team of 2
- Successfully developed and executed two annual global marketing & communications budgets of over €400,000 with a small team within 1 year and online marketing (preparing & finalizing media buying budgets of €50,000)
- Conducted Amazon market entry research, evaluating direct-to-consumer (DTC) opportunities
- Recommended an expansion strategy for one of the brands Enka Solutions' online presence via key aggregator platforms
- Ran AI-driven tests to assess new product applications using ChatGPT
- Identified innovative approaches for prospect list development year on year
- Implementing RPA with google maps to identify relevant businesses based on keywords
- Utilizing company registration codes like NACE to identify prospects
- Utilizing trade data to identify potential customers
- Integrating AI tools to expedite prospect identification, generating over 300 potential prospects for 5 different industrial segments
- Trained 20+ sales reps using a survey-based gamified tool, collecting 50+ sales pitches and establishing a system that can be repeatedly utilized to practice & update sales pitches before & after customer meetings
- Guided teams on business localization best practices in a workshop format
- Coordinated 3 internal market stands within a €10,000 budget
- Organized workshops on LinkedIn Ads & Google Ads optimization for lead generation engaging industry experts for presentations for the team
Founder
AI Noobie
01.2023 - Current
- Company Overview: A content and knowledge sharing platform aimed at simplifying AI concepts for business professionals
- Built and launched the MVP & Beta versions of the website within 1 month, reaching 500,000+ people with 150,000+ engagements across three social media channels Facebook, Instagram, LinkedIn & Google advertising
- Oversaw company registrations in 2 countries and drafted legal terms for e-commerce platforms
- Tested multiple revenue streams, including affiliate marketing, e-books, B2B sales, and a B2C e-commerce store
- Developed the prototype for a B2C e-commerce web shop for apparel sales, integrating a fully digital supply chain for direct customer sales & order fulfillment
- Developed a B2B apparel supply chain, identifying & contacting suppliers, logistics partners, and target customers
- Created the beta version of the Amazon affiliate hub, identifying high-margin AI-related products and optimizing commission structures to maximize profitability
- Conducted new product feasibility studies, evaluating the market potential for pet toys using Statista data and engaging global suppliers to establish cost-effective sourcing
- Built and managed a remote team of 5 members, defining key roles in operations, social media marketing web marketing, e-commerce & platform development & legal compliance
- A content and knowledge sharing platform aimed at simplifying AI concepts for business professionals
Business Development, Account Manager & Product Marketing Manager
LimeTray
01.2015 - 01.2016
- Company Overview: A B2B SaaS food tech startup engaged in supporting the F&B industry through online presence and customer re-engagement (B2C) and technology solutions
- I played a pivotal role in LimeTray’s expansion, managing sales, client accounts, and digital transformation projects for restaurant SaaS solutions
- Managed 52 client accounts, including global brands like Burger King, MOD, and Yogurtbay, designed and executed marketing campaigns, driving an average 20% increase in online revenue for these clients
- Planned and executed area-wide sales strategies for new market penetration
- Created targeted lists and directed sales development teams to optimize lead generation
- Conducted 200+ client meetings (including cold calls, door-to-door sales, and scheduled presentations)
- Trained local sales teams to enhance their pitch effectiveness
- Assisted in integrating call center solutions for order processing, training call center leads on technical systems & upselling strategies
- Developed standard operating procedures (SOPs) for seamless adoption of LimeTray’s solutions
- Helped develop a team of 4 sales & marketing professionals
- Conducted screening & post-HR interviews, managing onboarding & training for new employees in Mumbai at age 21
- Led performance improvement plans (PIPs) for non-performing candidates, ensuring fair evaluations before retention decisions
- A B2B SaaS food tech startup engaged in supporting the F&B industry through online presence and customer re-engagement (B2C) and technology solutions
- Ranked #1 in a company-wide product knowledge quiz among 100+ employees
Education
M.Sc - Marketing Management
Rotterdam School of Management, Erasmus University
01.2018
B.Sc. - Economics
Sarla Anil Modi School of Economics/Narsee Monjee Institute of Management Studies
01.2015
Skills
- Brand development
- Sales
- Product marketing
- Customer journey development
- Social media
- Digital strategy
- Web channel development
- Digital event organization
- Problem solving
- Solution development
- Ideation
- Sales prospecting
- CRM systems
- Market intel tools
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Customer acquisition
- Team engagement
- Advertising campaigns
- CRM management
- Media planning
- Customer segmentation
- E-commerce strategy
- Sales enablement
- Strategic marketing
- Positioning
- Sales support
- Social media expert
- Strategic thinker
- Training and mentoring
- Recruitment and hiring
- Prospect targeting
- Marketing plan development
Personal Information
30 year old cat dad who enjoys cooking, traveling, learning & sports as some of his hobbies
Languages
English
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Dutch
Elementary (A2)
Timeline
Founder
AI Noobie
01.2023 - Current
Marketing Communications Manager
Freudenberg Performance Materials BV
01.2019 - Current
Business Development, Account Manager & Product Marketing Manager
LimeTray
01.2015 - 01.2016
B.Sc. - Economics
Sarla Anil Modi School of Economics/Narsee Monjee Institute of Management Studies
M.Sc - Marketing Management
Rotterdam School of Management, Erasmus University
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