Ata ARGUDEN

Key Projects: Product Ratings & Reviews, Seller Ratings & Reviews, In-App Marketing Management, Customer Engagement Management

• Successfully managed a high-volume product review system, processing over 350,000 reviews daily.
• Spearheaded the international expansion of the product review feature, enabling support in 9 new languages across Europe and MENA regions with more than 300 million individual reviews.
• Launched and managed the Customer Engagement Management project, now utilized by over 160,000 sellers and engaging more than 16 million users.
• Directed the design and implementation of user-friendly interfaces to enhance engagement and satisfaction for both sellers and customers.
• Successfully implemented the In-app Marketing feature, across 5 customer-facing apps and available in 9 different languages.
• Directed the entire project lifecycle, including strategic prioritization and execution through collaboration with 7 different CRM domains.

Key Projects: Product Ratings & Reviews, Seller Ratings & Reviews, In-App Marketing Management, Product Q&A Feature, Order Q&A (Live Chat) Feature

• Launched the live chat feature, facilitating post-order communication between customers and sellers, enhancing post-purchase support and satisfaction.
• Successfully reduced ticket resolution time by 60% within the first three months of the project's launch, significantly improving overall customer support efficiency.
• Owned and developed both the seller and customer-facing interfaces ensuring a seamless and user-friendly experience.

Key Projects: Product Ratings & Reviews, Seller Ratings & Reviews, In-App Marketing Management, Product Q&A Feature, Order Q&A (Live Chat) Feature

• Managed the Product Questions and Answers feature, utilized by over 300,000 sellers and handling more than 400,000 questions daily
• Achieved a conversion rate of up to 11%, significantly boosting sales and customer satisfaction through effective question and answer management.
• Owned and developed both the seller and customer-facing interfaces ensuring a seamless and user-friendly experience.

Gathering knowledge about the IT architecture and specific HPE products in order to analyse the customers’ needs and propose the optimum solution while maintaining the periodical reporting of key financial/operational business metrics.