Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Timeline
Generic

ASHA THIMMARAJU

Summary

Strategic customer experience and operations executive with 20 years of experience driving complex transformational programs and global change initiatives.


Proven ability to translate high-level strategy into structured, executable plans with measurable results, including delivering a critical compliance project 2 months ahead of schedule at Just Eat Takeaway and securing a key Salesforce contract for Toyota Financial Services by leading the technical RFP.


Expert in operational excellence: reduced support volume by 5.6% at Amazon via a self-service community and improved CSAT response rates from 0.3% to 15% at Cisco.


Skilled in executive communication, cross-functional stakeholder alignment, and embedding new ways of working across EMEA, US, and APAC, navigating regulated environments with impact.

Overview

14
14
years of professional experience

Work History

Global Sales Process Manager

Just Eat Takeaway.com
07.2023 - Current
  • Directed multi-market process standardization and compliance initiatives (DAC7, DSA, UBO) across 11 countries, ensuring regulatory alignment and operational efficiency.
  • Change Management & Cross-Functional Leadership: Led the implementation of key EU regulatory initiatives (DAC7, DSA, UBO), managing cross-functional collaboration with Legal, Finance, and Compliance teams to reduce risk and ensure alignment.
  • PMO & Governance: Established governance frameworks for release readiness, managing change impact assessments and providing executive-level visibility on progress, risks, and decision points.
  • Executive Presentation: Regularly prepared and delivered strategic updates to senior leadership on programme status, risks, and outcomes.

Project Lead

Amazon.Inc
06.2017 - 08.2021
  • Led multiple high-priority initiatives (CRM implementation, GDPR compliance, and self-service community launch) across global teams, ensuring alignment of stakeholders and delivery under tight timelines.
  • Reduced support contacts by 5.6% and improved operational efficiency by implementing self-service Salesforce Community and Just-in-Time provisioning across Salesforce organizations.
  • Managed project tracking, dashboards, and executive updates for senior leadership, providing visibility on risks, progress, and outcomes.
  • Aligned stakeholders globally; negotiated timelines and resource allocation under pressure

Product Owner

BCBS Of Texas
08.2016 - 04.2017
  • Led a team of 5 test analysts to ensure defect-free releases for a Salesforce CRM platform used in insurance services.
  • Worked closely with business analysts, product owners, and managers to understand requirements and align testing with user needs.
  • Gathered and incorporated feedback from customer managers to improve system quality and ensure solutions met business expectations.
  • Coordinated cross-functional teams using Jira for sprint planning and Confluence for documentation, ensuring clear communication and timely project delivery.

Consultant

Toyota Financial Services
08.2015 - 09.2016
  • Oversaw end-to-end programme management and coordinated PMO efforts for Salesforce implementations at enterprise clients.
  • Delivered low defect-free product releases, facilitated leadership tracking of progress/risk, and contributed to strategic planning.
  • Supported executive-level pitches, proposal creation, and senior stakeholder forums.
  • Led a 4-person global cross-functional team, ensuring high-quality product releases through effective onshore-offshore coordination and clear communication.
  • Trained new employees and end-users on new systems and processes, supporting smooth adoption and ongoing skill development.

Consultant

Cisco Systems, Inc.
01.2012 - 08.2015
  • Increased survey response rates from 0.3% to 15% by introducing GetFeedback, giving the team much clearer insights into customer needs.
  • Built a custom app to simplify how we tracked changes and projects, making it easier for teams to work together and stay aligned.
  • Helped win new projects by leading the preparation and presentation of proposals that highlighted our technical strength and strategic fit.
  • Trained and mentored 3-4 offshore team members in Salesforce implementation, configuration, and change request management, boosting team productivity and project alignment.

Education

MBA - International Business & Sustainability

Maastricht University
Maastricht, Netherlands
11-2022

Bachelor's Degree in Engineering - Computer Science

Sri Siddhartha Institute of Technology
Tumkur
06.2004

Skills

  • Customer Success & Experience Leadership
  • Programme & Project Management
  • Global Process Governance & Optimization
  • Regulatory Compliance (DAC7, DSA, UBO)
  • Data-Driven decision making
  • Strategic Planning & Execution
  • Cross-Functional Leadership
  • Operational Excellence
  • Agile Project & Change Management
  • Stakeholder Relationship Building & Communication

Websites

Additional Information

Flash Mob Organizer – Inclusive Community Event Utrecht

Conceptualized and organized a flash mob event involving dancers and non-dancers of all age

groups. Promoted inclusivity, creativity, and community engagement through a joyful, collaborative public

performance.


MSM SDG challenge, MSM Maastricht

Winner of MSM SDG Challenge for STORK by designing and implementing a Lean 5S

methodology-based program that improved incoming material flow, workshop handling, and waste

treatment, leading to enhanced productivity and waste elimination.

Timeline

Global Sales Process Manager

Just Eat Takeaway.com
07.2023 - Current

Project Lead

Amazon.Inc
06.2017 - 08.2021

Product Owner

BCBS Of Texas
08.2016 - 04.2017

Consultant

Toyota Financial Services
08.2015 - 09.2016

Consultant

Cisco Systems, Inc.
01.2012 - 08.2015

MBA - International Business & Sustainability

Maastricht University

Bachelor's Degree in Engineering - Computer Science

Sri Siddhartha Institute of Technology
ASHA THIMMARAJU