Arnold De Witte

Responsible for all promotional products and apparel sourcing for the European market, including supplier negotiations, product launches, and sustainability strategy. Acted as a key link between global cross-functional teams, with a strong focus on leadership, operational excellence, and commercial growth.

• Led all promotional product and apparel sourcing activities across the European market, overseeing supplier relations, sustainability initiatives, and product development.
• Negotiated high-value contracts and extended payment terms with key European suppliers, significantly improving working capital without compromising service levels.
• Spearheaded sustainable sourcing strategies, reducing environmental impact while achieving cost savings and meeting corporate responsibility goals.
• Managed cross-functional teams across global locations to successfully launch new products, onboard suppliers, and implement procurement systems.
• Developed and executed mid- to long-term sourcing strategies aligned with global business objectives.
• Conducted supplier audits to evaluate capabilities, assess risks, and drive continuous improvement.
• Collaborated with internal stakeholders (marketing, finance, legal) to align sourcing plans with broader company goals.
• Led change management efforts for procurement process transformations, ensuring cross-departmental adoption and system integration.
• Designed and tracked KPIs with strategic partners to improve quality assurance, supply chain reliability, and vendor accountability.
• Implemented risk mitigation frameworks to prevent supply disruptions and ensure regulatory compliance.
• Streamlined supplier portfolio and promoted spend transparency across global sourcing operations.

• Developed and launched new packaging products and phased out underperforming SKUs to optimize the assortment for the Benelux market.
• Served as the first point of contact for all supplier relationships within the packaging category, ensuring alignment on pricing, quality, and delivery.
• Advised key clients on sustainability topics including CO₂ impact, recyclability, and life cycle assessments (LCA), helping position Antalis as a value-added partner.
• Delivered product trainings and strategic input to sales teams, improving their ability to consult and sell complex packaging solutions.
• Participated in client meetings with sales to assess needs and co-develop tailored packaging approaches, including automated on-site packing setups.
• Collaborated closely with marketing and procurement to align campaigns and inventory planning with market demand.
• Contributed to the broader category strategy and reported directly to the Team Lead Category Management.
• Maintained up-to-date knowledge of paper, cardboard, and flexible plastics, tracking market trends and emerging technologies.

• Sourced and developed high-impact product concepts based on market input, competitive analysis, and customer feedback.
• Negotiated supplier contracts, onboarded new vendors, and ensured full compliance with company policies and ethical standards.
• Created product roadmaps and long-term assortment strategies aligned with Print.com’s brand positioning and growth ambitions.
• Led cross-functional collaborations with marketing to launch campaigns and ensure product-market fit.
• Analyzed ROI, feasibility, and cost structures for new products and improvement initiatives.
• Initiated and led co-creation workshops with key clients and corporates to generate tailored product solutions.
• Actively managed relationships with fulfillment partners, identifying operational bottlenecks and driving continuous improvement.
• Supported daughter companies (incl. international branches) on pricing, stock management, supplier negotiations, and onboarding.
• Trained and onboarded new colleagues, sharing insights into the European market and PPAG sourcing ecosystem.
• Improved data quality and product documentation across internal systems to ensure reliable procurement and marketing flow.

• Built and managed a team of 8 (marketing, customer service, warehouse staff, interns) to support daily operations and growth initiatives.
• Developed foundational business processes including inventory control, customer service workflows, and digital marketing strategy.
• Managed supplier negotiations and international sourcing to improve margins and ensure product availability during volatile market conditions.
• Gained working knowledge of e-commerce platforms (Magento 2, WooCommerce, WordPress, Wix) and SEO optimization for conversion.
• Took full responsibility for financial planning, sales performance, and operational execution under pandemic-driven constraints.
• Learned basic coding skills and collaborated closely with developers to turn commercial concepts into working technical solutions.
• Established core leadership habits: time management, operational discipline, creative problem-solving, and resilience under pressure.

• Hired, trained, and managed inside sales teams in the Netherlands and Hungary, steering them toward ambitious growth targets.
• Built and maintained strong relationships with major distributors, printers, and corporate clients across the Benelux region.
• Acted as key commercial advisor to prospects, key accounts, and international colleagues — combining consultative selling with industry insights.
• Introduced new products in collaboration with marketing, and led product promotion strategies across Western Europe.
• Streamlined sales processes and implemented tools to boost efficiency and forecasting accuracy.
• Analyzed market trends and regional data to identify and capitalize on emerging opportunities.
• Handled financial oversight of account receivables and supported credit risk decisions.
• Represented Anda at industry trade shows and events across the Benelux to strengthen market presence.
• Reported directly to the CEO and board, contributing to sales strategy and growth planning.

• Maintained direct contact with prospects and clients via phone, email, and in-person meetings.
• Reactivated inactive clients through structured outreach, generating new revenue opportunities.
• Supported sales processes from order intake to delivery tracking, ensuring smooth execution.
• Handled complaints and claims, resolving issues efficiently while maintaining strong customer relationships.
• Represented Anda at promotional trade shows across the Benelux.
• Developed effective working relationships with both customers and internal teams in a high-pressure environment.
• Demonstrated consistent reliability and initiative, leading to promotion into a regional sales leadership role.