Areti Giannopoulou
Amsterdam
Summary
Dynamic pharmaceutical marketing professional with a robust background in driving strategic development and commercial success within pharmaceuticals portfolio. Strong commitment to contributing to mission-driven organizations is evident through the ability to shape brand positioning and ensure marketing initiatives are guided by insightful data and measurable KPIs. Expertise in fostering cross-functional collaboration with Sales, Medical Affairs, and Market Access enables the translation of clinical insights into compelling messaging that resonates with diverse stakeholders. Proven track record of leading successful product launches and rebranding initiatives showcases the ability to leverage market research and consumer insights to enhance brand growth while delivering cohesive marketing campaigns that ultimately improve patient outcomes.
Overview
24
24
years of professional experience
Work History
International Brand Manager HP MIDI
Boehringer-Ingelheim B.V
01.2017 - 01.2024
- Led strategic and operational marketing across multiple therapeutic areas, including oncology, respiratory, and immunology. Managed brands including Giotrif and Vargatef (oncology), Spiolto (respiratory), and Spezolimab (generalized pustular psoriasis) at various stages of the product lifecycle, driving growth, optimizing positioning, and supporting launches across diverse European markets.
- Spearheaded the Integrated Customer Planning (ICP) process across the region, aligning strategies with lifecycle stage, brand positioning, and local market realities.
- Developed and executed regionally coordinated marketing strategies, tailored customer programs, and omnichannel campaigns to address diverse customer needs, and regulatory landscapes across 8 countries.
- Drove segmentation and targeting strategies to improve commercial efficiency, ensure impactful customer engagement, and enable precise resource allocation.
- Oncology, Respiratory, Immunology - Netherlands.
- MIDI Region: NL, BE, LUX, SE, NO, DK, FI, GR, PT.
Brand Manager Oncology
Boehringer Ingelheim Hellas
01.2014 - 01.2017
- Led the development and execution of local launch strategies for Giotrif and Vargatef in alignment with regional objectives.
- Planned and delivered impactful medical education initiatives, such as advisory boards and workshops, engaging both local and international KOLs to support scientific exchange and strengthen brand positioning.
- Oversaw forecasting and budget planning, ensuring accurate resource allocation, and financial accountability.
- Oncology – Greece
Senior Oncology Representative
Roche Hellas
01.2011 - 01.2014
- Led launch readiness planning and execution for Avastin and Perjeta across multiple indications, ensuring alignment with clinical practice and market needs.
- Delivered strong commercial performance, surpassing national expectations, and achieving above-target results within the first year of launch.
- Oncology – Greece.
Product Manager Oncology
Roche Hellas
01.2006 - 01.2011
- Led launch strategies for new oncology indications (e.g., Avastin in renal cell carcinoma) and managed Tarceva (lung cancer), ensuring alignment with national guidelines and evolving market dynamics.
- Managed end-to-end marketing activities, including strategic planning, campaign execution, and cross-functional coordination, to drive brand performance.
- Oncology – Greece
Medical Rep Oncology/Hematology
Roche Hellas
01.2005 - 01.2006
- Served as the primary point of contact for key oncology therapies—Mabthera (Hematology) and Bondronat (Oncology)—providing scientific and promotional support to healthcare professionals.
- Oncology – Greece
Sales Advisor
Novartis Hellas
01.2000 - 01.2005
- Acted as the primary point of contact for Zometa, Femara (Oncology), and Glivec (Hematology), providing clinical support and driving targeted promotional efforts.
- Hematology, Greece.
Education
M.Sc. - Marketing & Communication
Athens University of Economics & Business
Athens, Greece01.2004
B.Sc. - Business Administration – Major in Marketing
University of Piraeus
Piraeus, Greece01.1991
Skills
- Strategic market analysis
- Brand strategy
- Product management
- Market segmentation expertise
- Campaign strategy formulation
- Content strategy development
- Competitor analysis
- Collaborative decision-making
- Internal communication
- Campaign planning
- Project coordination
- Budgeting and allocation
- Website management
Language skills
English (Fluent)
Greek (Native)
Dutch (Intermediate – B1)
Timeline
International Brand Manager HP MIDI
Boehringer-Ingelheim B.V
01.2017 - 01.2024
Brand Manager Oncology
Boehringer Ingelheim Hellas
01.2014 - 01.2017
Senior Oncology Representative
Roche Hellas
01.2011 - 01.2014
Product Manager Oncology
Roche Hellas
01.2006 - 01.2011
Medical Rep Oncology/Hematology
Roche Hellas
01.2005 - 01.2006
Sales Advisor
Novartis Hellas
01.2000 - 01.2005
B.Sc. - Business Administration – Major in Marketing
University of Piraeus
M.Sc. - Marketing & Communication
Athens University of Economics & Business
Profile and Qualities
Experienced marketing professional with 30+ years in the pharmaceutical and healthcare industry, combining deep therapeutic expertise with international brand leadership. Skilled in developing and executing cross-functional go-to-market strategies, driving impactful product launches, in close collaboration with Medical, Market Access, and Sales teams. Recognized for driving results through accountability and execution while motivating and influencing diverse stakeholders with clear, impactful communication that fosters alignment and delivers patient-focused innovation.
References
Recommendation letter and references
Interests
Passionate about exploring new cultures through travel, staying active with tennis, and spending quality time with family.