Donna Pratamawansyah

• In charge of two hotels: the Ritz Carlton Mega Kuningan and JW Marriott Jakarta
• Conducted market research to identify opportunities for expansion into new markets or customer segments .
• Established successful partnerships with key influencers, banks, and third parties expanding brand reach and credibility.
• Evaluated campaign performance using analytics tools, refining strategies based on data insights.
• Spearheaded social media strategy, fostering community engagement and increasing follower count across channels and Managed public relations efforts to maintain a positive brand image in the industry and aligning sales and marketing objectives by collaborating closely with sales teams, driving lead generation efforts that resulted in increased revenue
• Negotiated contracts with vendors and agencies, securing cost-effective solutions for various marketing initiatives

• In charge of growing social channels, creating marketing plans, overseeing design and visuals, setting advertising and digital marketing strategies, partnering with 3rd parties, supporting other channels, and overseeing creatives.
• Conducted digital advertising initiatives with ROAS strictly 4:1 and measurable ROI
• Incorporate trackable SEO and SEM to be ahead of the market
• Expanded division capabilities by identifying strategic growth opportunities and pursuing relevant partnerships or acquisitions.
• Reduced operational costs without compromising on quality by optimizing supply chain management..
• Implemented data-driven decision-making processes to guide innovative marketing strategies.

• Build and deliver branded marketing campaigns mixing traditional and digital media, ensuring key messages are consistently delivered.
• Develop and plan strategy for TV commercials and Digital video advertisement that will expand the brand’s value and continue to drive more sales.
• Keep on with the current trend in advertising: Tiktok, Podcast, Gaming, and other new medias.
• Analyze and respond to trends in the communication sector to ensure strategies can adapt and use analytical tools to measure results
• Support other departments such as Product and Retail channels in driving and supporting all marketing and communication activity
• Ensure all corporate design and visual identity is effectively managed
• Managed partnership efforts with third parties such as banking, OTTs, and other institutions
• Working together with various agencies to brief them on brand strategies and executions
• Responsible of company’s KPI (increasing subs, number of sales, good NPS score, ROI

SUCCESSFUL ACHIEVEMENTS :

• Increase brand awareness of XL PRIORITAS since it was first launched in 2016
• Grew subscribers up to 40% growth throughout the years
• Successful collaborations with third parties such as NETFLIX, Joox, Banking, Samsung, etc
• Increase digital and social media presence of XL PRIORITAS
• Increase revenue of XL PRIORITAS up to 100% growth since it was first launched in 2016

• Managed day-to-day marketing activities, developed marketing strategy, managed brand promotions, launched campaigns, managed distribution channels, ensured effective marketing communications, oversaw social media accounts, created press releases, managed media and marketing staff, liaised with banks, delivered reports, conducted competitive analysis, and conducted market research..
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• In charge of several fashion brands namely:

ZARA, ZARA Home, Massimo Dutti, Stradivarius, Pull&Bear, Bershka, Topshop, Topman, Dorothy Perkins, Burton Menswear, Miss Selfridge, Wallis, SUITEBLANCO, Warehouse, Forever New, OASIS

• Managed social media marketing strategy, executed social media activities, communicated in a professional social media voice, created social media campaigns, built social media presence, implemented social media SEO tactics, worked with social media tools, wrote blog posts, conducted competitive analysis, conducted market research, and created PR plan and budgeting strategy.

• Handled corporate communications function, developed presentations and marketing collateral, worked with product management, administered company's website, created and managed marketing campaigns, worked with PR firm, managed events, developed messaging platform, and interfaced with PR firms.

• Handled two accounts, created media documents, developed PR plans, presented PR plans, managed media relations, and organized press conferences.
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Forged strong media relationships to further public relations goals.
• Reported on press coverage recaps to determine areas for improvement.

• Tracked analytics data to assess the effectiveness of communication efforts and adjust strategies accordingly.
• Coordinated successful trade shows and promotional events to increase brand awareness and generate leads.
• Implemented email marketing campaigns that drove higher open rates, click-throughs, and conversions.
• Created engaging multimedia content for diverse audiences across print, digital, video, and social platforms.

• Handled customer and media relations, managed promotional and event management activities.
• Boosted community engagement through organizing and promoting various public relations events.
• Supported event planning efforts, ensuring successful execution of promotional activities and public relations outreach.