I’ve been working in international tech teams for 15 years now, being a passionate and results-
driven professional with a diverse background across leading companies like HP, Philips, Microsoft,
Adecco, and Unit4, with experience going from Software and Hardware, to Healthcare, to
Automotive, and Logistics. I consider myself a Team Player, always focused on what I can do to
contribute to achieving the team´s and the company´s goals
I’m focused on building lasting relationships and guiding teams towards success, with deep
knowledge in Sales Operations, CRM (Salesforce), Sales Strategy, Process Improvement and
Planning. Whether it’s structuring complex topics, shaping large data sets, or leading business
transformations, I approach each challenge with commitment and focus on deliver.
I hold a degree in Applied Statistics, which has been vital in supporting me with my data analysis
and data quality processes. I utilize these skills to assist stakeholders in making informed and
continuously improved business decisions.
I speak Portuguese and English fluently (both native or bilingual), and I have an elementary level of
Spanish.
Overview
16
16
years of professional experience
Work History
Global CRM Operations Manager
Lotus Cars BV
08.2022 - Current
Responsible for the global sales operations project supporting different teams like sales, finance
and marketing, with planning, sales forecasts and pipeline, reporting, and overall sales
operations strategy
Leading the CRM process improvement team, together with other cross functional teams
Global CRM Operations Project Lead
ATS Global BV
11.2021 - 08.2022
Business Process Owner
Diasa Informática, SA, Arrow Electronics Inc
08.2010 - 07.2013
Responsible for defining, designing, implementing, and continuously
improving Sales Operations and CRM processes
Collaboration with various stakeholders across the organization, including sales, marketing and
finance
Responsible for CRM reporting and sales analysis reporting directly to the board2, Sales Operations Coordination with focus on Pipeline, forecast, budget and revenue
Responsible for the global operations team reporting
Product Catalogue Operations Manager
Philips Healthcare NL
03.2019 - 11.2021
Responsibility to evolve and transform the product catalogue operations delivery, working end to
end with different stakeholders (Product Managers, Business, Finance, Product Marketing
Regulatory and Quality), to ensure adoption and process optimization
Unit4
Salesforce CPQ Global Product Owner
01.2018 - 01.2019
Responsible for leading the Salesforce CPQ Team to define and implement the vision and strategy
for the transformation of Unit4 digital product catalogue focusing on measurement and
continuous improvement
Unit
Salesforce Sales Operations Business Analyst
11.2014 - 12.2017
Responsible for defining and implement all Sales operations processes, Salesforce reporting,
training and documentation
Data Quality Champion as well as Principal Salesforce advisor.
Project Manager and Team Coordinator
Adecco Outsourcing
09.2013 - 09.2014
Responsible for the daily team management, coordination and reporting
Microsoft Corp
Sales Operations and Business Analytics - Global role
Account Manager
HP
01.2010 - 06.2010
Responsible for all Commercial, business and logistics management of the “HP Channel Partner”
Inside Sales Account Manager
HP Portugal
11.2007 - 11.2009
Responsible for the commercial relationship and customer development, working with the HP