Anne Jillian Castillo, MBA

• Lead Product Strategy and Launch: I develop and implement marketing plans, manage the product lifecycle, and execute new product launches to ensure commercial success and optimal customer experience.
• Collaborate and Manage Stakeholders: I work with product development teams, manage distributor strategies, and support business development to reach all relevant stakeholders and maximize revenues.
• Drive Marketing and Customer Engagement: I manage the marketing budget, arrange events and campaigns, and represent the voice of customers to drive high standards for customer service and commercial excellence.
• Develop and Assess Product Claims: I am responsible for developing and assessing product claims, ensuring alignment with regulatory guidelines, and incorporating these claims into marketing materials.

Top Achievements

• Instrumental in the success of Biofire Franchise in ASEAN East; awarded Country and Franchise of the Year (2020, 2023).
• Awarded Product Manager of the Year in ASEAN East (2021) with over 200% growth achievement.
• Spearheaded market research and product launches; member of the leadership team at Biomerieux Philippines Corporation.

Brand Management

• Build brand equity and manage life cycle programs.
• Create market analyses and marketing collateral.

Customer Development

• Enhance understanding of customer needs and manage key influencers.
• Develop KOLs and customize CRM to boost brand loyalty.

Market Planning and Development

• Identify strategic implications of market trends.
• Establish long-term strategic direction and action plans.
• Build propositions to demonstrate the clinical and economic value of solutions.

Top Achievements

• Major contributor to the success of Biofire Franchise in ASEAN East; awarded Country and Franchise of the Year in ASEAN Region for 2021 and 2023.
• Drove molecular business success from zero to multi-million euro sales in a span of 2 years.
• Launched COVID-19 test, Respiratory, Sepsis, Pneumonia and Joint Infection Panels ; the Respiratory Panel launch had over 1300 participants, significantly increasing awareness of syndromic testing in ASEAN East.
• Established the clinical utility and economic value of syndromic testing over low-cost singleplex testing, leading to triple-digit growth for Biofire in ASEAN East.

• Promoted and Implemented Clinical Solutions: Educated healthcare professionals and supported product implementation in hospitals to drive demand and prescriptions.
• Supported Sales and Commercialization: Provided clinical expertise to achieve sales goals, demonstrating product value through presentations and training.
• Enhanced Customer Utilization: Assisted laboratories with product integration, developed best practices, and built relationships with key opinion leaders to capitalize on cross-selling opportunities.

• Manage Sales Performance: Monitored and managed sales performance of accounts, consistently achieving sales targets.
• Expand Customer Base: Promoted products and solutions to expand the customer base and identify business opportunities through consultative selling.
• Customer and Support Liaison: Acted as the primary contact for customer inquiries and issues, ensuring timely resolution and liaising with internal and external support teams.
• Provide Analytical Support: Analyzed statistical data for profit analysis, maintained service quality, and provided basic troubleshooting for products and IT software.

• Deliver Training and Develop Leaders: Conducted training and lectures for specialists on biopsy handling for EGFR testing, and developed key opinion leaders in relevant institutions.
• Promote EGFR Testing: Increased awareness of EGFR testing to enhance personalized care for advanced metastatic lung cancer patients.
• Ensure Quality and Monitor Results: Ensured high-quality biopsy samples for EGFR testing, monitored test results, and followed up on pending tests.
• Support Patients and Promote Programs: Assisted patients with specimen collection and promoted Roche's Total Lung Care program to doctors.

• Specimen Collection and Examination: Collected blood specimens, conducted in-depth examinations, and assessed results for physician review.
• Disease Detection and Analysis: Studied blood and other specimens to detect potential diseases and causes, including stool, saliva, and urine samples.
• Communication and Confidentiality: Communicated examination results to physicians, ensured confidentiality of specimens, and prepared inventory and reagent cost reports.
• Quality Control and Supervision: Ran daily controls, calibrated machines, evaluated performance, assessed supplier products, and trained new medical technologists and lab staff.

• Thesis Title: FACTORS INFLUENCING PHYSICIANS IN THE ADOPTION OF E-DETAILING IN THE IN-VITRO DIAGNOSTIC INDUSTRY
• Grade: Benemeritus

• President of Red Cross Youth Council - Faculty of Pharmacy