Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Anna Krivoshapko

Summary

Dynamic digital marketing professional with over 10 years of experience in brand marketing and innovative digital projects. Proven track record of transforming concepts into impactful digital products and campaigns, demonstrating a commitment to creative solutions and customer-centric strategies. Expertise includes leading seasonal brand campaigns that consistently drive double-digit sales growth and successfully relaunching a B2B platform, resulting in a 31% increase in visitor traffic and a doubling of conversion rates to purchases. Passionate about leveraging data-driven insights to enhance brand visibility and foster meaningful customer engagement.

Overview

10
10
years of professional experience

Work History

Digital Project Manager

Mars
10.2021 - 07.2024
  • Relaunched a national loyalty programme for breeders, increasing conversion from recommendation to purchase from 11% to 26% within one year.
  • Designed and launched a personalised educational content platform and an annual educational rating system — adopted by 70% of clients, with 28% annual participation.
  • Managed the integration of the Royal Breeder Club with Kinpet.ru, a Mars Ecosystem service; over 2,300 joined the Ecosystem under my leadership.
  • Relaunched the breeder's site, overseeing the full UI/UX/CJ redesign and implementation, resulting in a 24% increase in time on site and a drop in the bounce rate to 6%.
  • Responsible for SEO strategy. Organic traffic growth increased by 31% year to date.
  • Led the LTV (Lifetime Value) research project among pet owners, from customer segmentation to final analysis, which led to new feature development and a 10% increase in new customer funnel entries.
  • Oversaw brand alignment through digital channels, ensuring consistency and market positioning across initiatives.
  • Effectively managed and drove collaborations between eight teams, over ninety people, simultaneously.

Digital Campaign Manager

Bayer Animal Health
01.2020 - 03.2021
  • Planned and executed digital media campaigns for flagship pet pharma brands, including Foresto, Advocate, Drontal, and Advantix — collaborating closely with media agencies, legal teams, and global headquarters.
  • Defined audience segments and selected optimal digital channels, resulting in a 26% increase in Foresto secondary sales and a 47% growth in Advocate sales at key retail chains during the 2021 campaign cycle.
  • Launched Elanco’s first 3D virtual exhibition stand for the Purina Partners event, which became the most visited stand, attracting one-third of all exhibition attendees.
  • Established a new influencer collaboration process aligned with global legal standards, enabling compliant and scalable partnerships across campaigns.

Digital MarCom Manager (contract)

Kohler
11.2018 - 06.2019
  • Developed and implemented a digital brand communication strategy tailored for the Russian market, leading to a 15% increase in web traffic, and improved brand visibility across owned channels.
  • Created and published original digital content, overseeing the full execution cycle — delivered 20+ new content assets, including landing pages, product stories, and branded visuals.
  • Managed the site transfer from WordPress to Drupal CMS.
  • Negotiated with Jacob Delafon partners' sites to expand the product portfolio by 19% within six months.

Marketing Manager

Ottobock Healthcare
01.2015 - 06.2018
  • Led the digital transformation of Ottobock’s marketing presence in Russia, creating strategies for websites, social media, and email campaigns focused on organic growth and audience engagement.
  • Elevated brand perception through innovative digital activations, including participation in the SMIT Future Technologies Exhibition, which resulted in publicity from 41 media outlets
  • Securing product placement in exchange for informational support in a TV series shown on the Top-3 TV channel in Russia. As a result, Ottobock saved around 380K$ on a 360-degree national campaign (digital, outdoor, TV), since it was paid for by the TV channel.
  • Increased social media following by 10,000+ organic followers, launched 42 localized video assets, and ran 6 large-scale contests on social networks, generating 50,000+ total organic impressions.
  • Facilitated digital marketing workshops for EMEA teams, sharing campaign frameworks and best practices to align regional efforts.
  • Strengthened collaboration between content, communications, and commercial teams, ensuring consistent brand messaging and effective performance tracking.
  • Shaping a positive attitude to the people with disabilities in Russia by supporting the organization of special events: Wings for Life, Walking school on prosthetics, Fitness Day, and podcasts.

Education

Bryansk State University

Università per Stranieri di Perugia

Skills

  • Project management
  • Digital marketing strategy
  • SEO optimization
  • Brand management
  • Cross-functional collaboration
  • Audience segmentation
  • Campaign execution
  • Content creation
  • Performance tracking
  • Client relationship management
  • Strategic planning
  • Customer Service
  • Team Leadership
  • Brand positioning strategies
  • Market research
  • Analytical-thinking
  • CRM software use
  • Budgeting and forecasting
  • B2B sales expertise
  • Product launches
  • Creative and innovative
  • Social media marketing
  • UI and UX design

Languages

Russian
First Language
English
Advanced
C1
Italian
Intermediate
B1

Timeline

Digital Project Manager

Mars
10.2021 - 07.2024

Digital Campaign Manager

Bayer Animal Health
01.2020 - 03.2021

Digital MarCom Manager (contract)

Kohler
11.2018 - 06.2019

Marketing Manager

Ottobock Healthcare
01.2015 - 06.2018

Università per Stranieri di Perugia

Bryansk State University

Similar Profiles

CREATE PROFILE
Anna Krivoshapko