Anisha Ronita Raj

Currently working as a Senior business analyst in Financial Services as a Cards and Payments expert. Directly engaged in delivering Financial Services projects for a portfolio of clients, including those listed below

• E-commerce Proposition Development, crafted compelling value proposition for an e-commerce platform.
• Ensured differentiation in competitive market by addressing customer needs and offering unique benefits.
• Led the onboarding process for new customers, end to end integration and testing
• Created structured and personalized journey to ensure smooth transition from leads to active users.
• Conceptualized and implemented customer journey for delivery and implementation.
• Focused on both technical setup and long-term engagement to ensure seamless experience from initial setup to ongoing use.
• Integrated over 30 different payment methods across Europe.
• Enhanced convenience and accessibility of the platform by catering to diverse customer preferences.
  

• Contributed to IKEA's product development and digital transformation by participating in the Request for Proposal (RFP) process and defining end-to-end product journeys.
• Ensured digital solutions were aligned with market readiness, enhancing product quality and customer satisfaction through detailed data analysis, stakeholder collaboration, and strategic product management.
• Defined comprehensive end-to-end product journeys, mapping out every stage from concept to market launch.
• Created detailed impact analyses to understand the implications of proposed changes and ensure alignment with business objectives.
• Managed the entire digital requirements process, working closely with stakeholders to define and document requirements.
• Oversaw the testing phase to ensure the product met all specifications and was ready for market introduction.

• Fostered relationships with stakeholders to ensure project alignment with business goals.
• Coordinated training programs for increased staff competency levels.
• Optimized resource allocation to enhance operational efficiency.
• Leveraged predictive analytics tools to forecast future trends.
• Spearheaded the introduction of a Cards Management solution for both consumer and commercial customers, successfully transforming operations into a unified Target Operating Model.
• Devised and implemented solutions for unforeseen issues, demonstrating exceptional problem-solving skills and adaptability.
• Formulated strategic product improvements, encompassing lifecycle management and the gathering and prioritization of product requirements, effectively translating vision into reality.
• Delivered product results during the client's integration with a Payment Service Provider (PSP) for merchants, establishing the merchant desk to ensure a seamless product launch.
• Conducted requirement elicitation and developed comprehensive customer journeys from onboarding to offboarding, serving as the Single Point of Contact (SPOC) for co-branders.
• Provided expert advice on vendor shortlisting, facilitating client progress based on the recommendations of Anisha's team.Participated in business integration for the Cards migration program, leveraging exclusive knowledge of internal processing systems.
• Meticulously planned and orchestrated the business integration framework for the program.
• Translated business requirements into actionable plans, ensuring clarity and feasibility.
• Served as the primary liaison between different teams and business units, aligning all stakeholders for proper implementation and testing.

• Introduced a Cards Management solution for both consumer and commercial customers, transforming operations into a unified Target Operating Model.
• Built and led a team for designing and implementing the new Target Operating Model, ensuring comprehensive end-to-end process management.
• Proposed setups and solutions for unforeseen issues, demonstrating proactive problem-solving and adaptability.
• Strategised product improvements, including lifecycle management and gathering and prioritizing product requirements, effectively translating vision into reality.
• Identified areas of improvement through detailed data analysis.
• Evaluated business requirements to formulate effective strategies.
• Fostered relationships with stakeholders to ensure project alignment with business goals.
• Reviewed regulatory compliance practices ensuring adherence to industry standards.
• Analysed financial reports for informed decision making.
• Designed new business model, resulting in streamlined operations.
• Facilitated change management initiatives, improving organisational agility.

• Collaborated with IT team to design efficient software solutions, improving workflow significantly.
• Conducted market research for the development of strategic business plans.
• Translated complex business goals into human-centered journeys that aligned with stakeholder priorities and data insights.
• Spearheaded agile transformation across business units, embedding CX into core operational strategy.
• Produced detailed reports to aid in key decision-making processes.
• Improved client relationships by addressing and managing their needs effectively.
• Redesigned and optimized technical business processes to significantly enhance the efficiency and accuracy of client background checks.
• Captured and analyzed requirements, defined to-be technical process models, and substantiated them with comprehensive research and data to develop robust business cases.
• Ensured the timely compilation of the project portfolio, meticulously overseeing documentation and implementation processes in collaboration with respective teams.
• Facilitated the establishment of a project management hierarchy, providing critical support to stakeholders for the seamless mobilization of new projects.
• Transformed complex data points into clear and actionable visualizations, enabling informed, data-driven decision-making across the organization.
• Advocated for the use and enhancement of data quality, fostering a culture of data-driven decision-making within the organizational hierarchy.
• Planned and executed strategic solutions for the development of an interactive platform for business operations, aimed at maximizing skill efficiency and operational effectiveness.