Ane Yang

• Planned marketing initiatives and leveraged referral networks to promote business development.
• Identified appropriate marketing channels and target customers for campaigns.
• Used various market research tools and techniques to gather, analyze and interpret data.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Updated social media platforms with latest news and corporate details.
• Devised data visualization dashboards to make complex data more accessible to stakeholders.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Teamed with advertising agencies and outside consultants to develop strategic marketing plans.

• Collaborated with team members to help expand marketing channels.
• Contributed to mock-ups, email campaigns, and social media content.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Scheduled social media postings to advertise products and generate site traffic.
• Measured and reported results of marketing initiatives.
• Practiced search engine optimization to maximize efforts in creating brand awareness.
• Researched competitor trends and interpreted findings, reporting conclusions to supervisor.

• Learned and adapted quickly to new technology and software applications.
• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
• Delivered services to customer locations within specific timeframes.
• Developed strong communication and organizational skills through working on group projects.

• Dissertation: Post-modern "entrepreneurial individual"; the shifting trade-offs between authenticity and legitimacy in digital age
• Professional development completed in Strategies in Art and Entertainment
• Professional development completed in Theories of Entrepreneurship and Management in the Creative Industries
• Professional development completed in Cultural Entrepreneurship and Innovation

• Completed professional development in SPSS
• Completed professional development in Digital Technologies and Marketing
• Completed professional development in Management and Leadership in Digital Age

• Ecosystems and Innovations

1. Teamwork with other 9 international team members, finding rhythm for multicultural teamwork. Developed diverse culture conflicts management, multicultural team communication skills;

2. Researched ecosystems of startups and corp-ups to understand today's volatile and agile business environment and open innovation;

3. Attended business conferences, seminars in Karlsruhe and Vienna; Conducted multiple interviews with angel investors, business coordinators, startup founders and so forth; finalized the project by generating a report and a video format summarizing and reflecting the project.

• Recipient of Engslish Speech Contest, Second semester, 2017
• Recipient of Business Innovations Contest, Second semester, 2017
• Study Abroad: International Business Management - Hochschule Furtwangen University, Germany
• Research and Creation of a Part-time Job App

1. Research on part-time job demand among university students, targeting part-time job opportunities in the market in various industries;

2. Headed the managerial team; stable monthly revenue of approx. 10,000 RMB after 4 months;

• Head of Dance association