Anastasiya Tsareva
Warsaw
Summary
Dynamic product leader with over 10 years of management experience across diverse sectors, including mobile applications in medical, health, productivity, utility, gaming, and social categories. Proven expertise in developing and launching AI-powered solutions, machine learning products, and integrated systems for advertising technology, e-commerce, finance, ERP, and CRM. Successfully advised on mobile application projects such as PineOx and Funzy Smak while driving innovation in SaaS solutions like Eve and Affise. Adept at navigating both B2B and B2C landscapes to deliver impactful web and mobile solutions that address evolving market needs.
Overview
12
12
years of professional experience
Work History
Product Lead
AboutMe Apps
08.2024 - Current
- Revenue driver and growth up to 2,32M USD per 2024 by managing 6+ mobile product apps;
- Product management and strategy setup for mobile apps leaders in medical and health categories: Body Temperature and Blood Oxygen;
- Setting up new processes: OKRs, development processes, A/B testing, hypotheses check, AI-processes optimization;
- LTV per user increased by 54% (Blood Oxygen), LTV per user increased by 48% (Body Temperature App), Retention D3/D7/D30 increased in both apps up to 37%.
Product Director
3DLOOK
06.2023 - 08.2024
- Leading product management and strategy for AI/ML products: FitXpress (from scratch), Mobile Tailor, YourFit;
- Team lead and mentor for more than 32 employees;
- Product strategy and portfolio roadmap setup for month and years perspective;
- Product requirement formulation for designers and engineers;
- Leading negotiations with enterprise clients: Bershka, LVMH group, Lacoste, Berlutti, etc;
- Leading the product metrics increase for integrated mobile health solutions (Zing AI Coach, etc);
- Established consistent CSAT metric ranging from 87 to 93%;
- Increased Retention for 15,3% for yearly subscriptions;
- Raised NPS score from 40 to 73.
Senior Product Manager
SplitMetrics
01.2022 - 07.2023
- Product Core lead at SaaS platform solution (SplitMetrics Acquire) with more than 200 customers (Disney, Innogames, Babbel, etc);
- Successfully integrated Apple API support into the platform to ensure the consistency of infrastructure and data privacy protection.
- Leading product discovery initiatives in the mobile Ad tech B2C segment, identifying market opportunities and user needs.
- Successfully unlocked 10 new deals and achieved a 91% feature adoption rate within 6 months of launching new features, including “Overview dashboard,” “Automated rules templates,” “Ads creation and analytics,” and “Apple API update.”
- Implemented an efficient process for receiving requirements and feedback, resulting in improved prioritization and a 13% increase in new client acquisition.
Product Lead
HYPERVSN
11.2018 - 03.2022
- Product management at Digital signage SaaS product with more than 2800 customers (Inditex, Coca-Cola, Microsoft, Ferrari, Adidas, Unicef, etc);
- A/B testing and constant hypotheses check on different levels of the sales funnel;
- Defining the product vision and compose written specifications, ensuring functional requirements for new products and features;
- Regular Q&A for internal teams and business partners for data protection and privacy concerns.
- Launched the products “HYPERVSN SMARTV,” “HYPERVSN 3D Catalog,” “HYPERVSN Slots” (from scratch), which helped to increase LTV up to 31% in total;
- Launched the “HYPERVSN Holographic Human” (from scratch) product, which is the winner of “Elevate Awards 2022”;
- Boosted the Retention of Cloud-based 1 year subscription from 15 to 35%;
- Unlocked 13 new deals in pandemic time with the new “Wall Cloud Pro”
Product Manager/ Treasury Manager
Japan Tobacco International
01.2014 - 10.2018
- Successfully managed the product and business analysis of ERP integration, ensuring data privacy and infrastructure support for currency control system.
- Oversaw the implementation of Treasury projects, ensuring timely improvements to Electronic Banking Systems.
- Facilitated Money Market deals and executed Foreign Exchange transactions.
- Managed currency control matters and closely monitored legislation updates to ensure compliance and privacy rules.
- Developed and maintained strong relationships with banks, fostering effective collaboration.
- Led projects related to Payroll, Corporate, and Customs cards, driving their successful implementation.
Education
Bachelor - Psychologist, Family psychology specialization
Belarusian State Pedagogical University Named After Maxim Tank
09.2022
Bachelor - International economist, International relations faculty
Belarusian State University
06.2014
Skills
- Product Leadership: Strategy, Roadmapping, Product lifecycle, Go-to-Market, P&L ownership
- People & Stakeholder Management: Cross-functional Leadership, Coaching & Mentoring
- Customer & Market Focus: Customer Journey Mapping, Voice of Customer, Pricing & Monetization, Competitive analysis
- Execution & Analytics: Data-driven decision making, KPI/OKR Management, Experimentation (MVP, A/B Testing)
- Tools: Jira, Confluence, ClickUp, Linear, Figma, Miro, Amplitude, Mixpanel, Adapty, RevenueCat, Google Analytics, SQL, Tableau, RudderStack, Redash (SQL), Hotjar, Datadog, Tableau, etc
Websites
LANGUAGES
English (C1), Spanish (A2), Russian (native), Belarussian (native), Ukrainian (A2), Polish (A1)
Timeline
Product Lead
AboutMe Apps
08.2024 - Current
Product Director
3DLOOK
06.2023 - 08.2024
Senior Product Manager
SplitMetrics
01.2022 - 07.2023
Product Lead
HYPERVSN
11.2018 - 03.2022
Product Manager/ Treasury Manager
Japan Tobacco International
01.2014 - 10.2018
Bachelor - International economist, International relations faculty
Belarusian State University
Bachelor - Psychologist, Family psychology specialization
Belarusian State Pedagogical University Named After Maxim Tank
Hobbies and Interests
Psychology;, Sports;, Painting.
Hobbies
- Psychology;
- Sports;
- Painting;
- Concerts.
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