Anastasiia Shevchenko
Hillegom
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
3
3
years of professional experience
Work History
SMM Specialist
Luxoptica
08.2021 - 02.2022
- Strategized and developed video content for client's website and social media publications.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Created and distributed monthly newsletters to stay in touch with followers.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Collaborated with cross-functional teams to promote brand consistency across all social media channels.
- Tracked key metrics and developed spreadsheets and data models.
- Created customized marketing materials to increase product awareness.
Assistant Director of Marketing
Luxoptica
08.2020 - 08.2021
- Internal reporting of expanses, financial reporting
- Introduction and approval of the budget in 1С (account program what we use in
Ukraine), establishment and control of payments in 1С (ERP); maintaining
timesheets (ZUP) - Preparing presentation for monthly budget spending
- Internal and external coordination of contracts of the marketing department
- Coordination and preparation documents for the advertising campaign
- Preparation of reports at the end of the advertising campaign
Project Manager
Post Production in Star Media and CriSse Production Center
05.2019 - 08.2020
- Planned, designed, and scheduled phases for large projects.
- Monitored project performance to identify areas of improvement and make adjustments.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Monitored project progress, identified risks and took corrective action as needed.
- Reported regularly to managers on project budget, progress and technical problems.
Education
Bachelor of Science - Management And Administration
State University of Technologies And Communication
Kyiv, Ukraine10.2021
Junior Specialiste - Enterprise Economy
Kyiv College of Communication
Kyiv, Ukraine06.2019
Skills
- Web Content Management
- Social Media and Promotions
- Customer Presentations
- Creative Idea Development
- Blogger Relations
- Competitor Review
- Adobe Illustrator/Figma
- Media Relations
- Online Content Development
- Audience Engagement
- Branding Support
Timeline
SMM Specialist
Luxoptica
08.2021 - 02.2022
Assistant Director of Marketing
Luxoptica
08.2020 - 08.2021
Project Manager
Post Production in Star Media and CriSse Production Center
05.2019 - 08.2020
Bachelor of Science - Management And Administration
State University of Technologies And Communication
Junior Specialiste - Enterprise Economy
Kyiv College of Communication
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