Alina Pintelie

• Optimized current marketing processes
• Ongoing marketing coaching for the internal team (10 people)
• Designed, developed, and wrote all content for a new website
• Launched a new blog, made the editorial plan, and wrote the first articles
• Made over 35 promotional materials (brochures, study cases, white papers) for tenders, offers, and customer meetings (lines of business: government, utilities, defense, and security)

• Managed content distribution to online channels and social media platforms.
• Created and managed social media campaigns to increase brand engagement.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Developed and planned site content, layout, and style (using Wordpress and Infomaniak) as well as various promotional materials
• Wrote, approved, reviewed, and edited content flowing to the website and blog.
• Edited and sourced images and videos using Canva premium, Filmora Pro, CorelDraw, ACDSee Photo Studio and Xara.
• Wrote and published technological innovation content (articles, infomercials, white papers, reports, lead magnets)

Agendum - Designed and implemented an internal Jira-based change management system, configuring workflows, boards, and team-specific cards to enable efficient tracking and resolution of software bugs and issues.

Biogoodies - Developed and launched a comprehensive online store, including brand creation, website design, promotional materials, product descriptions, and logistical workflows for order processing, ensuring a seamless customer experience and successful market entry. (using Mijnwebwinkel SaaS)

Various small projects such as website optimization, promotional material development, article writing

• Launched successfully a branch-out brand of off-the shelf solutions for which I designed and implemented the whole strategy
• Designed and wrote from scratch sales collateral, white papers and for more than 20 nationwide projects, 15 new brands and technologies, proved to be instrumental in sales
• Maintained online ranking and increased visibility with content marketing (156 own articles published in two regular columns in technical national magazines)