Founded, scaled, and managed all business, creative, and financial operations for an independent electronic music label over a highly successful 10-year tenure. Bootstrapped the imprint into a globally recognized brand, successfully elevating Consumed Music into the Top 50 labels worldwide on Beatport. Transformed raw concepts into a commercially viable catalog of 150+ digital releases while simultaneously operating as a producer/artist. Exploited music rights at the highest commercial level, securing high-profile sync placements with major Hollywood directors, streaming networks, and AAA gaming studios, alongside collaborating with UK Top 10 charting talent.
Sync Licensing & Multimedia Partnerships (Netflix, Lana Wachowski & Crytek)
- Premium Television Sync: Facilitated, negotiated, and executed a major soundtrack synchronization deal with Netflix and visionary director Lana Wachowski, securing a prominent placement for the label's music/intellectual property within the soundtrack of a major Netflix original series (from the creators of The Matrix).
- Gaming Industry Integration: Partnered with premier AAA video game developer Crytek, managing the licensing, audio integration, and rights clearance of music assets for immersive gaming soundtracks and promotional media.
- High-Profile Artist Collaborations: Collaborated directly with industry legend Tom Novy (celebrated for his UK Top 10 chart hits), managing the high-stakes production, release logistics, and cross-promotional strategies for top-tier talent.
Artist & Repertoire (A&R) & Catalog Strategy
- Talent Curation & Acquisition: Directed the label’s sonic blueprint; personally audited thousands of international submissions to discover, sign, and break emerging underground techno and minimal talent.
- Roster Management: Developed and nurtured a global roster of artists and remixers (including Felix Kröcher,Pfirter,Tom Novy, Hans Bouffmyhre), coordinating cross-collaborations to maximize market reach and cross-pollinate fanbases.
- Project Lifecycle Oversight: Managed the creative production pipeline for over 150 catalog releases, establishing rigorous standards for audio quality control, mastering turnarounds, and spatial/stereo delivery guidelines.
Digital Supply Chain & Label Operations
- Release Logistics: Orchestrated 100% of the day-to-day operations and logistics for a continuous 10-year release calendar, eliminating delivery bottlenecks and ensuring flawless alignment with global street dates.
- Metadata & Distribution Architecture: Managed data entry and optimization across the digital supply chain, ensuring strict DDEX compliance, XML data parsing, and faultless ISRC/UPC encoding for delivery to global DSPs (Beatport, Spotify, Apple Music, Traxsource) via major digital aggregators.
- Asset & Content Protection: Oversaw rights management and anti-piracy initiatives across platforms, protecting the label’s intellectual property and maximizing content monetization via YouTube Content ID and Facebook Rights Manager.
Financial Operations & Royalty Administration
- End-to-End Accounting Backend: Formulated and maintained the label’s entire financial infrastructure, managing profit and loss (P&L) statements, cash flow projections, and overhead budget allocations for mastering and promotional campaigns.
- Complex Royalty Distribution: Streamlined the ingestion of multi-currency sales statements from global distributors. Built automated statement pipelines to calculate intricate multi-party royalty splits (net/gross shares between primary artists, remixers, vocalists, and third-party licensors), including synchronization and master-use licensing payouts.
- Payment Compliance & Auditing: Administered a transparent, timely, and compliant payout workflow for an international roster, managing recoupable expense sheets, advance tracking, chargebacks, and cross-border tax documentation.
B2B Marketing & Brand Growth
- Industry Relations: Cultivated relationships with premier digital retail stores to secure high-visibility banner features, playlist placements, and chart promotions (Beatport Staff Picks/Hyped sections).
- Promotional Execution: Designed and deployed international B2B promotional campaigns via specialized industry tools (Inflyte, Viper), securing direct tastemaker support from Tier-1 global touring DJs, which directly accelerated the label’s climb into the Beatport Top 50.