Alexandra-Ioana Lujanschi

Detail-oriented and proactive university student with experience in strategic business planning, digital marketing, and collaborative project work. Skilled in analyzing business needs and creating effective solutions through teamwork and strategic thinking. Proven ability to adapt and thrive in a diverse environment, from a non-profit to a corporate setting, with a strong foundation in research, event coordination, and creative problem-solving. Eager to leverage my skills in a forward-thinking organization focused on innovation and positive impact.

• The Fundamentals of Digital Marketing - Google
  Gained foundational knowledge in digital marketing, covering key topics such as search engine optimization (SEO), social media marketing, email marketing, and online advertising strategies to drive business growth.
• An Introduction to Consumer Neuroscience & Neuromarketing - Copenhagen Business School
  Acquired insights into how consumer behavior is influenced by neuroscience principles, with an emphasis on how neuromarketing strategies can be used to optimize marketing campaigns and enhance customer engagement.
• Cambridge Certificate - C2 Proficiency
  Demonstrated advanced proficiency in English, showcasing a high level of fluency and accuracy in speaking, writing, listening, and reading.
• Computer Science Certificate - "C. D. Loga" Highschool Timisoara
• Developed a website focused on Norse mythology, showcasing skills in web design, content creation, and thematic research. Additionally, solved advanced programming exercises in C++ and Visual FoxPro, demonstrating strong problem-solving abilities, algorithmic thinking, and proficiency in multiple programming languages.
• ECDL Certificate - European Computer Driving Licence
• Certified proficiency in key digital skills, including Word Processing, focusing on creating, formatting, and editing text documents; Spreadsheets, with expertise in data management, calculations, and analysis; Online Essentials, emphasizing safe and efficient internet use; and Computer Essentials, showcasing fundamental skills in computer operations and file management.

Strategic Business Plan Course - Rotterdam School of Management, Erasmus University Rotterdam

Worked in an international team to develop a strategic business plan for an Asian fast-food company. Conducted detailed market research, analyzed the competitive landscape, and proposed innovative strategies to improve market positioning and growth. Gained hands-on experience in teamwork, strategic thinking, and business planning, while addressing real-world challenges in the food service industry.

Business Simulation Course - Rotterdam School of Management, Erasmus University Rotterdam

Participated in a dynamic business simulation using the Markstrat platform, working collaboratively in a team to manage a simulated company. Gained practical experience in strategic decision-making, market analysis, and resource allocation, while navigating competitive market dynamics. Developed skills in teamwork, leadership, and data-driven strategy formulation to achieve business objectives in a  simulated environment.

"Triathlon" Timisoara, 07/2022

-volunteering to organize a triathlon 

"Iris" Highschool Timisoara, 09/2019-09/2021

-volunteering at a school for visually impaired children

"Plai" Festival Timisoara, 08/2021-09/2021

-volunteering to organize a music festival