Alexandra Ceban
Maarssen,Netherlands
Summary
Known for an exceptional work ethic, a high level of responsibility, and self-motivation. Always aiming to contribute positively while learning and growing. I bring energy and dedication to everything I do.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketer
The Social Hub
02.2025 - Current
- Ensuring website content is SEO-friendly, engaging, and aligned with search intent
- Tracking website traffic, rankings, and user behavior
- Enhancing user experience (UX) and A/B testing landing pages to boost engagement and conversions.
Growth Marketer (B2B)
Altura
08.2023 - 09.2024
- Analyzed all marketing activities and delivered bi-weekly presentations on the effectiveness of marketing efforts
- Developed growth strategies informed by data analysis and performance metrics
- Managed LinkedIn ads, including ad creation, copywriting optimization, and performance analysis
- Oversaw Google Search ads, ensuring effective targeting and maximizing ROI
Brand Owner
Cebi Art Workshops
01.2022 - 01.2023
- Instructed courses on painting fundamentals
- Collaborated with local cafés to exhibit my artwork while distributing business cards and promotional materials
- Partnered with Hanze University of Applied Sciences to organize joint events
Marketing Volunteer
AEGEE
Chisinau
01.2020 - 01.2021
- Developed and implemented social media and search campaigns
- Mentored and trained new team members in graphic design and creative processes
- Wrote copy for both paid and organic channels, maintaining brand voice across platforms
- Built and nurtured relationships with partners
Marketing Volunteer
AIESEC
Chisinau
01.2019 - 01.2020
- Analyzed competition and market trends to identify growth opportunities
- Managed content creation and scheduling
- Organized over 30 events, each attracting 100+ participants
Education
Bachelor of Arts - Marketing Management
Hanze University of Applied Sciences
Groningen06.2025
Skills
- Adobe Creative Suite
- Ahrefs
- Content creation
- Data analysis
- Event planning
- Figma
- Google ads (search, video, display)
- Google Analytics
- HubSpot
- Project management
Certification
- Google Search, Display, and Video advertising, 01/01/24
- Google Analytics, 01/01/25
Accomplishments
- Attracted over 30 loyal customers to my painting workshops by implementing organic content strategies.
- Maintained above-average performance for LinkedIn ads at Altura, with click-through rates (CTR) ranging from 1% to 3%, with top-performing ads achieving CTRs of up to 7% and even 21%.
- Worked on a brand activation event for Fanta in collaboration with Walibi, successfully implemented at Walibi Fright Nights in 2024.
Languages
Romanian
First Language
English
Proficient (C2)
C2
Russian
Proficient (C2)
C2
Dutch
Elementary (A2)
A2
Timeline
Digital Marketer
The Social Hub
02.2025 - Current
Growth Marketer (B2B)
Altura
08.2023 - 09.2024
Brand Owner
Cebi Art Workshops
01.2022 - 01.2023
Marketing Volunteer
AEGEE
01.2020 - 01.2021
Marketing Volunteer
AIESEC
01.2019 - 01.2020
Bachelor of Arts - Marketing Management
Hanze University of Applied Sciences
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