Alexander Piñate Puente Warmels

• Spearheaded diverse Salesforce implementations across industries, showcasing a versatile portfolio of clients. Notably, led the successful full life cycle implementation of four Field Service Lightning solutions for manufacturers in the Netherlands, Denmark, and Belgium, optimizing field service operations and client satisfaction.

• Played a pivotal role as the Product Owner for Henkel, overseeing the successful initiation of their inaugural Service Cloud implementation. Effectively facilitated communication and collaboration with stakeholders across Europe, the USA, and Canada, resulting in enhanced service efficiency and customer satisfaction.

• Led the implementation of three Service Cloud projects, streamlining operations and improving service delivery for clients.

• Directed the implementation of Service Cloud, Einstein Chatbot, and WhatsApp messaging for the service team of a prominent Dutch commercial lighting company, significantly enhancing customer service capabilities and response times.

• Drove initiatives for document standardization at Brightfox and played a key role in implementing standards for sprint demos across all projects, contributing to operational excellence and streamlined project management.

• Played a pivotal role in Canada Life's digital transformation initiative using Vlocity Cloud and Salesforce Communities for client registration.
• Executed comprehensive risk and impact analyses, developed test specifications, and documented test results to ensure seamless system integration and functionality.
• Conducted accessibility testing using axe tools to guarantee adherence to rigorous accessibility standards and provide an inclusive user experience.
• Took charge of gathering Test Data requirements and set up test data environments with precision to contribute to a thorough quality assurance process.

• Developed an outbound solution by seamlessly integrating Outreach and Salesforce, optimizing workflows for Business Development Representatives (BDRs) and Inside Account Managers (IAs).
• Created and implemented on-demand reports and dashboards specifically tailored for the VP of Sales and board members, providing real-time insights and facilitating informed decision-making.
• Contributed to data migration initiatives within the Sales Cloud, focusing on enhancing data quality and ensuring the accuracy and reliability of sales-related information.

• Integrated Outreach and Salesforce to develop an efficient outbound solution for Business Development Representatives (BDRs) and Inside Account Managers (IAs).
• Designed and implemented customized Sales Cloud solutions to meet the specific needs of the Finance department.
• Conducted comprehensive training sessions for 80+ Sales representatives, leveraging Salesforce and integrating tools like Gong, Level Up, and Troops for the Sales Enablement team.

• Successfully led and implemented Marketing Cloud, integrating Salesforce Marketing Cloud Ad Studio with Salesforce Sales Cloud for the Marketing team, optimizing targeted Google and Facebook Ads.
• Automated the meeting update process using Lightning Flows Builder, resulting in successful adoption by the BDR team.
• Involved in the ongoing implementation of Service Cloud and Field Service for enhanced team functionalities.
• Tested various Salesforce pilot projects, including the New Salesforce Mobile App and Einstein's voice.
• Designed a new Agile Scrum methodology for the Salesforce support team using Jira and documented processes through BRDs and TDDs (Technical Design Docs) with Confluence.

• Automated proposal and contract generation for Sales reps by integrating Docusign and Nintex Doc Gen.
• Implemented Live Chat functionality, connecting website visitors with Sales reps in Salesforce using Live Chat Agent, Snap-ins, and Omni-Channel.
• Improved Lead quality and increased close ratios by implementing Einstein for Sales Cloud.
• Enhanced the user experience (UX) of internal Sales reps through the implementation of Lightning components.
• Boosted user adoption rates by developing comprehensive training materials and conducting personalized training sessions for end-users.
• Improved Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.

• Orchestrated a seamless integration of Sales Cloud and Service Cloud, harmoniously interfacing with advanced scheduling systems to elevate operational efficiency and enhance customer experiences.
• Precision-streamlined data management, providing a robust toolkit for informed decision-making by optimizing Salesforce reporting tools tailored to the specific needs of the VP of Sales and Director of Operations.
• Ignited enthusiasm and proficiency among the sales and operations teams through meticulously crafted training sessions and personalized user documentation, receiving positive feedback across the teams.
• Elevated sales productivity by expertly configuring and customizing Salesforce, finely aligning it with unique business needs.
• Demonstrated adeptness in requirement gathering and gap analysis techniques, creatively solving intricate business problems, and fostering innovation.

• Proactively monitored key performance indicators (KPIs) within Salesforce, taking corrective actions as needed to uphold high standards of performance within the department.
• Led data migration initiatives and played a key role in configuring Sales Cloud for the sales team, ensuring seamless data integration and reporting capabilities.
• Conducted thorough evaluations of current procedures within Salesforce, identifying opportunities for efficiency gains and creating detailed reports with recommendations for improvements.
• Enhanced operational efficiency within the Salesforce environment by streamlining processes and implementing new systems to optimize workflows.
• Significantly reduced costs for the department by leveraging Salesforce insights to identify areas of improvement and proposing cost-effective solutions tailored to the platform.