Alessandro Martin Traversari Luken
Maartensdijk,ZH
Summary
International Sales Manager with extensive experience in international B2B sales and business development within medical device, pharmaceutical, and regulated manufacturing environments. Proven track record in building and managing international distributor and agent networks, developing new markets, and driving long-term commercial growth for technical and complex products.
Entrepreneurial and self-starting, with a pragmatic approach to sales strategy, new product introduction, and partner development. Experienced in leading cross-functional initiatives and collaborating closely with internal stakeholders to translate product value into sustainable market success. Comfortable operating autonomously in international markets and travelling regularly across Europe and beyond.
Overview
20
20
years of professional experience
1
1
Certification
Work History
International Distribution-Sales Manager
TSC Life (The Surgical Company International)
11.2019 - Current
- Responsible for international B2B sales and business development for technical products across EMEA and South America through a network of agents and distributors.
- Manage and optimize international distribution channels, ensuring alignment with corporate strategy, long-term growth objectives, and partner performance.
- Act as primary commercial contact for international partners, building and maintaining strong relationships while developing pricing structures and commercial policies to support sustainable profitability.
- Lead distributor assessments, replacement of underperforming partners, onboarding of new distributors, and the opening of new markets.
- Own regional sales planning, forecasting, and budget management, including regular business and performance reviews with internal and external stakeholders.
- Lead and contribute to cross-functional projects related to new product introductions, pricing strategy, marketing initiatives, tenders, and international events.
- Work closely with internal teams such as R&D, Quality Assurance, Regulatory Affairs, Legal, and Supply Chain to translate technical product value into commercial success.
- Deliver structured training and on-field coaching to distributor sales teams to strengthen technical knowledge and sales effectiveness.
- Operate autonomously across international markets with a strategic, pragmatic, and hands-on approach.
International Sales Manager
Taureon
01.2015 - 11.2019
- Managed direct B2B sales activities in the Netherlands and Germany, alongside indirect sales through distributor networks across Europe.
- Led and coached sales teams, providing active supervision, performance management, and structured development.
- Drove market development and key account management for a technical product line of haemostatic agents, engaging with key stakeholders and coordinating educational and promotional activities.
- Developed and executed customer-focused sales strategies and account plans to strengthen long-term relationships and support sustainable business growth.
- Coordinated closely with marketing to design and implement effective campaigns and managed sales and marketing budgets.
- Analyzed sales performance, leads, conversion rates, and return on investment using CRM tools to support data-driven decision-making.
- Delivered product and sales training, identified process improvements, and implemented action plans to enhance sales effectiveness.
- Monitored customer satisfaction and market feedback, adjusting pricing strategies in line with market dynamics and competitive positioning.
Sales Manager
Telenatal
09.2013 - 01.2015
- Supported the acquisition, market introduction, and relationship management of technical healthcare solutions, including home monitoring and diagnostic systems.
- Managed customer and partner relationships for multiple product lines, coordinating commercial activities across different care settings.
- Optimized collaboration and communication between first- and second-line stakeholders to improve service delivery and commercial effectiveness.
- Contributed to the development and implementation of pricing strategies for service-based and technical solutions.
- Built and maintained strong relationships with key stakeholders, including medical specialists, procurement, and budget holders.
- Planned and executed commercial activities such as trade fairs, mailings, networking events, and continuing education programs.
- Expanded and retained existing customer base through structured account management and CRM-driven follow-up.
- Developed and executed account plans to support growth and long-term customer relationships.
- Provided technical and clinical product support to end users to ensure correct adoption and customer satisfaction.
- Supported onboarding and training of new colleagues, contributing to knowledge transfer and team effectiveness.
Sales Manager/coaching and Managing Colleagues
Yomedical - Genadyne Biotechnologies
04.2008 - 08.2013
- Managed acquisition and relationship development for technical therapy solutions and specialist materials within regulated markets.
- Coordinated distributor-driven sales activities across multiple European countries, with regular international travel (approx. 20%).
- Engaged with key stakeholders including procurement, budget holders, and management within institutional and home-care organizations.
- Built, managed, and expanded a regional customer base through structured relationship management and long-term account development.
- Developed and executed regional sales and business development plans to support market growth and performance.
- Organized and supported professional education initiatives to strengthen product adoption and partner engagement.
- Led and mentored sales teams and clinical specialists, providing guidance, performance support, and development.
Key Account Manager
Bipharma
08.2006 - 03.2008
- Developed new business by acquiring prescribers and institutional customers for a pharmaceutical product portfolio within a regulated market.
- Expanded market presence by onboarding hospitals and private clinics and broadening the product range within existing accounts.
- Prepared and followed up on commercial quotations and supported the full sales cycle from lead generation to order conversion.
- Executed commercial activities including mailings, trade fairs, networking events, and professional education initiatives.
- Built, expanded, and maintained a regional customer base through structured relationship management and long-term engagement.
- Designed and implemented a regional sales and account development plan to support sustainable growth.
Regional Manager
Pharmadeal
09.2005 - 07.2006
- Expanded the prescriber and customer base by acquiring and developing relationships with general practitioners, specialists, and care professionals.
- Marketed and sold a broad portfolio of branded pharmaceutical and healthcare products within a competitive and regulated environment.
- Built long-term professional relationships with key stakeholders through structured account management and regular field activity.
Education
MBA -
ENEB – Escuela De Negocios Europea De Barcelona
Spain09-2027
Airline Transport Pilot Licence -
Flying Academy AIS
NetherlandsCommercial Pilot Licence -
Flying Academy ADP
United StatesSkills
- International B2B Sales
- Business Development
- Distributor & Agent Management
- Strategic Sales Planning
- Negotiation
- Technical / Complex Products
- Manufacturing / Regulated Environments
- Project Leadership (New Products)
- Cross-functional Collaboration (R&D, QA)
- Relationship Management
- Key Account Development
- Cross-cultural Communication
- Autonomous / Entrepreneurial Working Style
- Languages
Personal Characteristics
- Entrepreneurial
- Proactive
- Pragmatic
- Strategic thinker
- Autonomous
- Long-term focused
- Persuasive
- Relationship-driven
- Leadership-oriented
- Commercially convincing
Personal Information
- Place of Birth: Rome
- Date of Birth: 04/12/73
- Nationality: Dutch
Hobbies and Interests
- International travel
- History
- Aviation / aerial sports
- Fitness
Languages
- Dutch
- English
- Spanish
- Italian
- German
Certification
•Product & Application Training (medical, pharmaceutical, and technical products)
• Patient Temperature Management – Center of Excellence (TSC Life)
• Hospital Financing & Reimbursement (Seijgraaf Consultancy)
• Business Impact & Commercial Effectiveness Training
• Communication & Negotiation Skills Training (Quindis)
• International Business & Cross-Cultural Training (DNHK / Regina Coeli)
• Spanish – Advanced
• Military Service
• Patient Temperature Management – Center of Excellence (TSC Life)
• Hospital Financing & Reimbursement (Seijgraaf Consultancy)
• Business Impact & Commercial Effectiveness Training
• Communication & Negotiation Skills Training (Quindis)
• International Business & Cross-Cultural Training (DNHK / Regina Coeli)
• Spanish – Advanced
• Military Service
Telephonenumber
+31(0) 684186981
Civicstatus
Single, 2 children
Timeline
International Distribution-Sales Manager
TSC Life (The Surgical Company International)
11.2019 - Current
International Sales Manager
Taureon
01.2015 - 11.2019
Sales Manager
Telenatal
09.2013 - 01.2015
Sales Manager/coaching and Managing Colleagues
Yomedical - Genadyne Biotechnologies
04.2008 - 08.2013
Key Account Manager
Bipharma
08.2006 - 03.2008
Regional Manager
Pharmadeal
09.2005 - 07.2006
MBA -
ENEB – Escuela De Negocios Europea De Barcelona
Airline Transport Pilot Licence -
Flying Academy AIS
Commercial Pilot Licence -
Flying Academy ADP