Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Alessandro Massaro

Loyalty Program Executive
Den Haag

Summary

I'm a passionate and energetic team player with several years of international experience, having lived and worked in 4 different countries. My journey started in hospitality operations, where I learned to thrive under pressure and deliver top-notch customer service. From there, I moved into account management, which helped me build a solid business mindset, work with KPIs, and take a commercial, win-win approach to B2B client relationships.

Overview

6
6
years of professional experience
2
2
Certifications
5
5
Languages

Work History

Loyalty Program Executive

PPHE Hotel Group
12.2023 - Current
  • Lead Radisson Rewards operations and projects across 33 properties in 6 countries, ensuring compliance with brand standards and achievement of enrollment and member experience targets.
  • Provide technical support to properties by troubleshooting and resolving issues in Opera PMS, SAP FIORI, and SAP GUI, improving system reliability and staff efficiency.
  • Partner with Marketing and Web Development teams to drive online bookings from loyal customers, increasing digital conversion and retention.
  • Analyze the impact of repeat customers on revenue and performance by delivering weekly, monthly, and ad hoc reports through Power BI and Adobe Analytics.

Global Supplier Manager

Get-e
01.2023 - 08.2023
  • Expanded Get-e’s global vehicle network across the US, Europe, and Southeast Asian markets by sourcing, acquiring, and onboarding new suppliers.
  • Evaluated supplier proposals based on predefined criteria, ensuring the selection of best-fit partners for the organization's needs.
  • Supported partners in adopting Get-e’s booking and ride management software, improving supplier integration and operational efficiency.
  • Built and nurtured long-term business relationships, leveraging technology to track and enhance partner performance.

Account&Sales Manager

GoStudent
08.2022 - 01.2023
  • Managed inbound customer requests using a consultative sales approach, aligning customer needs with tailored membership programs to boost revenue and retention.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Averaged 70+ cold calls per day, driving new business acquisition while nurturing existing customer relationships.
  • Maintained and optimized sales pipeline through HubSpot CRM, ensuring consistent follow-up and improved conversion tracking.

Market Associate

Expedia Group
07.2019 - 12.2020
  • Managed a portfolio of 75 properties in the London market, optimizing revenue management strategies to improve competitiveness and visibility on Expedia Group’s distribution channels.
  • Built and maintained business partner relationships through data-driven insights, leveraging Salesforce to track performance and drive partner engagement.
  • Delivered market data analyses and performance reviews using Tableau, enabling partners to make informed pricing and distribution decisions.
  • Drove partner success with the ultimate goals of increasing platform visibility and securing better deals for Expedia members.

Education

Bachelor of Arts - Bachelor of Business Administration

HTH International University in Hospitality Management
The Hague
04.2001 -

Skills

  • Sales and Account management
  • Project Management
  • Digital Marketing
  • Qualitative Data Analysis
  • KPIs Analysis
  • Revenue management
  • B2B Relationship Management
  • Microsoft Office (Word, Excel, Powerpoint, Outlook, Onedrive)
  • CRM (Salesforce, Hubspot, Pipedrive)
  • Data analysis and visualization (Tableau,Power Bi, Board,Adobe Analytics)
  • Project Management (Asana,Trello)
  • Ticket System and Incident Management (Zendesk,Halo)

Websites

Certification

Google Digital Training: The Fundamentals of Digital Marketing

Timeline

Loyalty Program Executive

PPHE Hotel Group
12.2023 - Current

Global Supplier Manager

Get-e
01.2023 - 08.2023

SDA Bocconi School of Management: Data analysis for business of Management: Data analysis for business

10-2022

Account&Sales Manager

GoStudent
08.2022 - 01.2023

Google Digital Training: The Fundamentals of Digital Marketing

02-2021

Market Associate

Expedia Group
07.2019 - 12.2020

Bachelor of Arts - Bachelor of Business Administration

HTH International University in Hospitality Management
04.2001 -

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Alessandro MassaroLoyalty Program Executive