Alessandro Lattarulo

• Lead OEM business strategy and sales across EMEA, aligning regional execution with global objectives.
• Manage key OEM partnerships, RFQs, and customer relationships with major automotive manufacturers.
• Oversee regional and global sales, pricing, product launches, and cross-functional collaboration.
  Key Achievements:
• Strengthened strategic relationships with leading OEMs across EMEA.
• Introduced innovative OEM-specific product solutions improving market competitiveness.
• Enhanced brand reputation through reliability, quality, and sustainability initiatives.
• Streamlined supply chain operations and improved customer satisfaction metrics.

• Directed $200M EMEA OES (Original Equipment Service) sales operations.
• Managed the global Volvo Group OES account and led a multinational sales team.
• Defined and executed OES growth strategy aligned with global and aftermarket business goals.
  Key Achievements:
• Exceeded annual targets in sales, GM, and delivery performance.
• Harmonized OES pricing globally for Volvo Group.
• Reorganized sales structure and implemented a new team model, driving performance efficiency.

• Led $180M European OES business across Sales, Customer Service, and Engineering.
• Ensured alignment with OE contracts, profitability, and operational excellence.
  Key Achievements:
• Oversaw OES integration during ZF’s acquisition of TRW.
• Delivered consistent overachievement in sales and profit targets.
• Executed team restructure to align with new business model post-acquisition.

• Defined and executed brand strategy, KPIs, and profitability goals across importer and non-European markets.
• Led cross-functional projects to support market expansion and brand consistency.

• Full P&L responsibility for Fiat Light Commercial Vehicles (€70M turnover).
• Managed 10-member team driving market share, sales volume, and financial turnaround.
  Key Achievements:
• +11% market share growth and financial turnaround to profitability.
• Rebuilt retail network and secured major fleet contracts (PostNL, Hertz, Europcar).

• Managed €70M aftersales operation across Fiat, Lancia, Alfa Romeo, and Fiat Professional.
• Directed 19-person team covering service, parts, and logistics.
  Key Achievements:
• +27% profit growth and second-highest profitability in EMEA.
• Implemented new logistics model improving dealer margins by 14.5% and satisfaction by 11%.

• Led all aftersales marketing for Fiat, Alfa Romeo, and Fiat Professional.
• Managed pricing, campaigns, and digital marketing.
  Key Achievements:
• Increased trading profit by 6% through strategic pricing and online initiatives.
• Launched e-commerce spare parts site, increasing customer retention by 8% annually.

Positions: Area Manager After-Sales | Network Development Manager | Customer Service Manager

• Managed After-Sales operations and dealer networks across multiple European and Asian markets.
• Achieved 100%+ revenue targets and led significant market turnarounds (e.g., Hungary +40% above forecast).

Additional Roles:

• Project Manager – Peugeot Italy (2000)

Zone Manager – Ford Motor Group / MSX International (1999)