Traveling and discovering new cultures to deepen my global perspective
Irene Zhao
Luxury Retail & Marketing Specialist
Eindhoven
Summary
Client-Centric Luxury Specialist | Driving Sales, Brand Loyalty & Exceptional Client Experiences
Dynamic luxury retail and marketing professional with expertise in client relationship management, high-value sales, and brand storytelling. Proven success in exceeding sales targets, CRM-driven business growth, and VIP client engagement. Background in hospitality, luxury consulting, and high-end retail, excelling in multichannel customer experience and luxury brand positioning. A multicultural professional with strong cross-cultural communication skills, thriving in global luxury markets. EU Blue Card holder, based in the Netherlands, and immediately available across Europe.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Client Advisor
Louis Vuitton - LVMH
07.2022 - 12.2023
- Consistently exceeded individual sales targets, specializing in high-value items such as Capucines and hard-sided trunks.
- Developed strong client relationships by providing personalized recommendations, resulting in repeat business and loyalty.
- Served as the Client Experience Benchmarking (CEB) Ambassador, coaching colleagues on enhancing customer interactions.
- Ranked as a top 2 Seller for three consecutive quarters, recognized for exceptional sales performance and product expertise.
Assistant Project Manager
Luxurynsight
09.2019 - 09.2020
- Created comprehensive analytical reports for luxury and fashion brands, including Hermès, Coty, and Annick Goutal, focusing on competitive benchmarking , key success factors, and consumer trend analysis .
- Designed strategies to enhance client awareness in the Chinese market by monitoring LVMH brand updates and leveraging Chinese social media platforms (e.g., WeChat, Weibo).
- Delivered actionable insights that improved client decision-making and aligned with their branding objectives.
Junior Project Consultant (Master’s Project)
Kenzo
04.2019 - 07.2019
- Conducted marketing research to identify social media trends and commercial opportunities, preparing detailed proposals and marketing plans tailored to the client’s brand positioning.
- Organized and led weekly virtual meetings with key stakeholders, ensuring seamless communication and project progress.
- Conducted on-site evaluations for 4 Kenzo stores and performed 20 field interviews with potential customers, providing valuable insights for enhancing customer engagement.
Retail Operation Coordinator (Part-Time)
Miu Miu
04.2019 - 06.2019
- Audited and inspected store budgets and expenses, processing 25+ invoices per day, which improved operational efficiency by doubling productivity through an optimized invoice-checking system.
- Developed and implemented monthly planning calendars, ensuring smooth workflow management and effective store operations.
Sales Coordinator & Secretary (Contract)
Bellagio Hotel
01.2018 - 06.2018
- Conducted on-site product demonstrations 3 times weekly, engaging potential clients and showcasing offerings effectively.
- Coordinated across 6 departments to ensure seamless contract fulfillment and operational alignment.
- Managed the timesheets for a 20-person sales and marketing team, ensuring accurate tracking and compliance.
Guest Recognition (Intern)
Ritz Carlton Hotel
01.2014 - 07.2014
- Delivered VIP client experiences by personalizing services, earning recognition with the First-Class Card for outstanding performance.
- Created 3 remarkable stories monthly to VIP customers for providing memorable experiences and exceeding their expectations.
Education
Master of Science - Luxury Management & Marketing
EMLYON Business School
Paris 09.2018 - 07.2020
Bachelor of Science - Hospitality Management
Glion Institute of Higher Education
Montreux 08.2013 - 12.2016
Skills
Luxury Retail & Client Experience
Certification
Google Analytics Beginners & Advanced
Interests
Practicing Pilates and dance to stay balanced and energized
Exploring artisanal craftsmanship and coffee culture
Writing thoughtful product reviews to share insights and connect with others
Supporting volunteering and charity initiatives that make a difference
Researching luxury retail trends and customer experience innovations
Meditation and wellness practices to cultivate focus and creativity
Timeline
Client Advisor
Louis Vuitton - LVMH
07.2022 - 12.2023
Google Analytics Beginners & Advanced
04-2022
Google Data Analytics
03-2022
Assistant Project Manager
Luxurynsight
09.2019 - 09.2020
Junior Project Consultant (Master’s Project)
Kenzo
04.2019 - 07.2019
Retail Operation Coordinator (Part-Time)
Miu Miu
04.2019 - 06.2019
Master of Science - Luxury Management & Marketing
EMLYON Business School
09.2018 - 07.2020
Sales Coordinator & Secretary (Contract)
Bellagio Hotel
01.2018 - 06.2018
High Level Barista of Campus of Speciality Coffee Association Europe
05-2017
Guest Recognition (Intern)
Ritz Carlton Hotel
01.2014 - 07.2014
Bachelor of Science - Hospitality Management
Glion Institute of Higher Education
08.2013 - 12.2016
International Baccalaureate
05-2013
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