Ahmed Hatem

• Leading the specialized Nutrition Portfolio transformation strategy
• Leading the packs and Formats end to end innovation and global communication
• Coordinating with regional marketing teams on strategic product management

• Leading the category strategy and Brand Building for the global nutrition brands, developing a 5 years strategic plan and deploying it with key regions.
• Leading the Portfolio strategy and building a short & long term Innovation Pipeline and working with internal and external stakeholders to bring the pipeline to life.
• Leading the global communication campaigns planning and execution with lead markets
• Building Nutrition consumer brands by developing the end to end 360-degree consumer experience across each touchpoint and channel in the consumer journey
• Working closely with CMI and leading strategic marketing insights projects to help shape the category and brand strategies.
• Understand the over-arching business challenge to deliver holistic and effective innovation solutions

• Lead the global category, brand and growth strategy for the kids Drinks in Danone defining the where & how to play strategies.
• Defined and hacked new growth spaces for danone in the children target group, developed the where to play and how to play strategies to enter new growth spaces
• Built new global manifesto brands for danone to enter the functional kids drinks category (1-10 years) with strong equity, visual identity, and Purpose
• Lead the category marketing communication globally and developing content play books and media strategies.
• Leading the portfolio Innovation and brought key strategic innovations to life in key regions (China, ANZ and US)

• Was responsible on Danone’s launch in South Korea in 2017 and leading the marketing team to gain 17% MS in Year 1
• Was responsible on Danone market entry to Philippines in 2019 with its specialized nutrition portfolio, as overall project lead
• Defined and lead marketing entry strategy for new strategic Markets in Asia (8 Strategic Markets)
• Designed, implemented and enhanced local marketing initiatives to maximize outreach and product sales with very strong digital and e-commerce presence.
• Lead team of 6 (Brand Managers, E-commerce Manager and Careline)

• Planned, implemented and tracked sales and marketing strategies to build and grow Nutrition brands in the region
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Lead online advertising and social media campaigns to assess success of different strategies.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Coached and managed 2 Assistant brand managers

• Lead the digital transformation and Ecommerce strategy & Execution
• Built brand equity and identity and standardized the brand visual identity across the MEA Region.
• Managed the portfolio innovation projects expanding and optimizing the portfolio across the region (Product line, NPDs, Pricing optimization, profitability optimization & Packaging optimization

GPA: 96.7