Anup Ranjan Agnihotri

Identified growth opportunities and crafted strategies aligned with regional market trends.

• Formulated strategic plans that expanded customer base and strengthened regional presence.
• Managed operations, budgeting, forecasting, and performance metrics for optimal efficiency.
• Motivated team performance through effective leadership and development initiatives.
• Communicated financial performance, customer satisfaction, and productivity metrics to headquarters to inform decision-making.
• Resolved customer complaints promptly to maintain high satisfaction levels.
• Ensured strict adherence to company policies across regional operations.
• Recruited and trained staff to meet company standards and cultivate a high-performing environment.

• Leading the organization in conjunction with the board & developing the company strategy.
• Implemented the Company's long and short term plans aligned with strategic objectives.
• Informed directors with comprehensive data to support sound judgements and strategic decision-making.
• Ensured effective internal controls and management information systems are in place.
• Ensured that the Company has appropriate systems to enable it to conduct its activities both lawfully and ethically.
• Ensured that expenditures of the Company are within the authorised annual budget.
• Maintained high standards of corporate citizenship and social responsibility across all business operations.
• Communicated effectively with employees, Government authorities, other stakeholders.

• Plan, Direct, Manage & Co-ordinate all the business functions including Sales & Marketing, NPD, Technical Services, Production, Logistics, HR & Finance.
• Achieving Annual Operating Budget and financial targets including P&L.
• Monitored and controlled costs by reviewing financial reports and implementing budget adjustments to enhance business efficiency.
• Developed management team to drive profitable growth.
• Established sales team to achieve strong sales growth in India.
• Managed Indo Bakels in close co-operation with the board of directors.
• Ensure and be responsible for compliance with all local laws.
• Update global management on govt. Regulations, legislation, Market and general environment changes and its impact on the organisation.

• Managing key accounts in Indian Subcontinent ie. UB, SAB Miller, Carlsberg & Denzong, CHT, Clariant, BASF, Croda etc.
• Develop, execute and maintain customer account plans with account team.
• Focus on profitability & execute our plans for maintaining the pricing index.
• Managed sales opportunities to determine necessary efforts for achieving results.
• Identify competitive threats at accounts and inform by register relevant information in CRM and follow-up on planned measures.
• Researched competitive landscape to inform product positioning strategies and collaborated with global marketing & customer solutions team to identify effective solutions.
• Partnered with global marketing and customer solutions team to create effective promotional materials. with the Global marketing & CS team for making promotional tools.
• Developed multi-layer business relationships within accounts and maintained power map to understand decision-making dynamics.
• Developing key relationships with the retails chains in India.
• Provide input to Budgets, Financial Forecast and Regional Sales Forecast for short term (1-2 years) & long term (3-5 years).
• Led innovation initiatives to enhance product development processes. by giving inputs in ideation projects.
• Monitored customer solutions resources to facilitate effective sales support., sales resources etc keep track of opportunity progress.
• Developed training plans and individual development plans with industry sales manager, aligning with mutually agreed targets.
• Executed training plans to develop essential skills for the industry. and skill development plan defined by the Industry.

• Executed product launch strategies, introducing new offerings to target markets.
• Led value chain marketing efforts in the Indian subcontinent.
• Met sales targets for the specialty category.
• Identified new products and evaluated technical and commercial viability in the Indian subcontinent.
• Collaborated with national and international suppliers to develop new products.
• Promoted new finishes to garment brands all over India.
• Regularly developing customised finishes to the big garments brands.
• Coordinated the fulfilment of customer orders.
• Secured product approvals, completed orders, and controlled receivables.
• Established RESIL as the best solution provider for textile finishing.
• Acquired new customers through targeted outreach and relationship building.
• Supported the sales team and customers across the subcontinent.
• Conducted comprehensive training for laundry staff to enhance skills and efficiency.
• Set up of garment laundry and provided them training in terms of best practices in the laundry.
• Speciality product management in the Indian subcontinent through sales team and distributors.
• The job features total techno commercial activities i.e.

• Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
• Cultivated positive relationships with customers to promote satisfaction and loyalty.
• Educated customers on available processes and services.
• Provided solutions and raw materials to garment industry, specialising in wet processing.