Adriel Markway
Email Marketing & CRM Specialist
Summary
Accomplished Senior Email Marketing Strategist with a proven track record at Antidote, enhancing customer engagement and revenue by 20% through data analysis, marketing automation, and cross-functional teamwork. Expert in customer acquisition and retention, leveraging holistic digital marketing strategies for optimal performance.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Senior Email Marketing Strategist
Antidote
09.2021 - Current
- Utilized customer segmentation and A/B testing to optimize email and SMS campaigns, increasing CTR by 15% and conversion rates by 10%. Leveraged data to personalize user journeys and maximize lifetime value.
- Partnered with paid media teams to create cohesive digital marketing campaigns, using email and SMS to reinforce messages from social media and Google Ads, resulting in 12% increase in conversion rates across channels.
- Implemented automated lifecycle marketing campaigns, integrating email, SMS, and app notifications to increase customer retention by 18%. Utilized marketing automation platforms like Mailchimp and Klaviyo for cross-channel optimization.
- Drove 25% increase in revenue through data-driven email and SMS marketing campaigns, utilizing segmentation and automation to optimize conversion rates and customer lifetime value.
- Led cross-functional team of 15+, including marketing professionals, designers, copywriters, project managers, and strategists, to develop and execute integrated digital marketing campaigns, resulting in a 30% increase in customer engagement and 20% revenue growth.
Digital Marketing Consultant (Freelance)
NOTO Botanics
11.2020 - Current
- Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
- Streamlined marketing automation processes for more efficient lead nurturing and follow-up efforts, increasing sales conversions over time.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
- Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
- Coordinated influencer partnerships, leading to increased brand visibility and consumer trust in the product or service offering.
- Boosted brand awareness through the creation and management of engaging social media campaigns.
Education
Bachelor of Science - Health And Wellness
Arizona State University
Tempe, Arizona 08.2024 - 05.2017
Skills
- Data Analysis & Performance Optimization
- Customer Acquisition & Retention
- Marketing Automation & Platforms
- Cross-Functional Collaboration
- Optimizing holistic digital marketing strategies
- Target Audience Identification
Certification
Mailchimp x Amped Advisory Board
Timeline
Bachelor of Science - Health And Wellness
Arizona State University
08.2024 - 05.2017
Senior Email Marketing Strategist
Antidote
09.2021 - Current
Digital Marketing Consultant (Freelance)
NOTO Botanics
11.2020 - Current
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