Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
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Aaryash Kansal

Ghaziabad

Summary

Results-oriented PGDM (Marketing) candidate with a B.Tech in Computer Science, skilled in analytical and creative marketing strategies. Proficient in field research, SEO optimization, and customer behavior analysis, utilizing data-driven approaches for impactful decision-making. Experienced in Python, Excel, and visualization tools to derive actionable insights. Successfully executed projects in AI chatbots, cybersecurity simulations, and digital marketing campaigns, bridging business and technology effectively.

Overview

2
2
years of professional experience

Work History

Intern

Emami Frank Ross Limited
Kolkata
04.2024 - 06.2024
  • Created Google Business Profiles for over 15 stores to enhance online visibility.
  • Generated over 150 backlinks for Frank Ross website, significantly boosting SEO ranking.
  • Conducted in-store audits across 5+ outlets, assessing staff behavior and customer engagement.
  • Evaluated marketing directive implementation, delivering actionable feedback on service standards.
  • Compiled weekly reports summarizing field observations to improve compliance tracking.
  • Performed comprehensive competitor analysis, providing insights on market positioning.

Intern

Tata 1mg
Ghaziabad
02.2024 - 03.2024
  • Executed localized SEO project, increasing Google Maps reviews for two Tata 1mg stores by over 70 through strategic keyword usage.
  • Conducted keyword-based analysis to assess SEO impact and identify phrases that improved visibility on Google Search and Maps.
  • Performed on-ground audits at retail outlets, engaging staff and reporting discrepancies to central coordination team.
  • Monitored review performance, addressing challenges such as removal of flagged reviews to maintain authenticity.
  • Contributed to successful pilot initiative recognized by Tata 1mg for measurable improvements in local search visibility.

Cybersecurity Student Intern

Smartknower Edutech
06.2022 - 07.2022
  • Completed intensive, industry-curated Cyber Security training covering tools like Nmap and Metasploit.
  • Gained hands-on experience through two projects involving penetration testing and vulnerability reporting.
  • Conducted network footprinting and scanning on live environments using Shodan and Netcraft.
  • Executed simulated SQL injection attacks and documented strategies to enhance web application security.
  • Demonstrated cloning of phishing pages and analysis of social engineering vectors with defense proposals.
  • Studied firewalls, IDS/IPS systems, and mobile security, improving understanding of modern cyber threats.
  • Developed foundational knowledge in ethical hacking, malware analysis, and IoT vulnerabilities aligned with industry standards.

Education

PGDM Fulltime - Marketing

IMT Ghaziabad
Ghaziabad
03-2025

B.Tech - Computer Science And Engineering

VIT Vellore
Vellore, Tamil Nadu
06-2023

Skills

Marketing and business:

Digital marketing, consumer behavior analysis, SEO strategy, market research, customer journey mapping, and brand positioning

Technical and analytical:

Python, SQL, HTML, Google Colab, data visualization (Power BI), Google Analytics, Canva, Excel, PowerPoint

Accomplishments

  • Participated in the Akhil Bhartiya Hindi Olympiad in 2014 and secured 2nd position
  • Participated in the International Informatics Olympiad, 2015 and secured 3rd position
  • Interschool competition (Power Pinnacle – a Melange event), 2013 and secured 2nd position

Timeline

Intern

Emami Frank Ross Limited
04.2024 - 06.2024

Intern

Tata 1mg
02.2024 - 03.2024

Cybersecurity Student Intern

Smartknower Edutech
06.2022 - 07.2022

PGDM Fulltime - Marketing

IMT Ghaziabad

B.Tech - Computer Science And Engineering

VIT Vellore

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Aaryash Kansal