Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Aakanksha Katihar

Eindhoven

Summary

Product marketing leader with 10+ years’ global experience in B2B marketing, GTM strategy, and business development across water quality and industrial sectors. Proven success in VOC-driven product marketing, launching integrated campaigns, enabling commercial teams, and driving double-digit revenue growth. Experienced in cross-functional collaboration with product, R&D, and sales to accelerate portfolio growth and deliver customer-centric innovation.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Strategy & Business Development Manager

HACH
09.2023 - Current
  • Identified and captured new business opportunities through market segmentation, expanding client base by 15% and strengthening relationships with key decision-makers.
  • Developed and executed growth strategy for $200M+ business unit; tracked KPIs and presented findings via weekly business reviews, resulting in 10% revenue increase from focused segments.
  • Led budget process and developed strategic priorities for 2025, forecasting 8% YoY growth through targeted investments.
  • Built business case and GTM strategy for Life Sciences channel partner, expected to deliver 5% revenue uplift in 2025.


B2B Marketing Manager

OTT HYDROMET
05.2021 - 08.2023
  • Led global commercial planning and launched growth rooms to execute B2B marketing plan, increasing annual revenue by 9%.
  • Partnered with sales on annual price realization initiatives; analyzed performance trends in WBRs and implemented corrective actions driving 9% revenue growth.
  • Delivered weekly performance reviews to regional leadership and partnered with sales and product teams to align commercial goals, drive partner enablement, and execute B2B marketing plans—contributing to 6% YoY revenue growth.
  • Planned and executed tradeshows, partner events and customer workshops to generate leads and deepen B2B relationships across EU, leading to total annual revenue of $40M.


Operations Manager

HONEYWELL
07.2018 - 08.2019
  • Led team of 7 engineers to design and implement new production process to repurpose by-product—reducing waste by 80% and generating $10M in additional annual revenue.
  • Supervised 12-person team to scale production of green refrigerants, increasing output by 20% without raising costs.

Sr. Product Manager

HONEYWELL
06.2015 - 07.2018
  • Managed 16-member R&D and Ops team to commercialize six patented catalysts in three years, contributing $50M in revenue.
  • Spearheaded team of 5 experts located across 3 continents to investigate root cause for defective catalyst for valuable European client; salvaged trust and won new $5M annual contract for client's Asian unit.
  • Orchestrated tech transfer to new plant, reducing lead time by 50% and adding $20M in annual revenue across product portfolio.

Manufacturing Engineer

HONEYWELL
07.2012 - 07.2015
  • Led vendor negotiations and offsite production outsourcing, reducing costs by 30% and improving lead time by 40%.
  • Supervised team of 6 technicians to modify production technique for three existing products improving process efficiency by 40% and reducing costs by $40K per product.

Education

Master of Business Administration -

IESE BUSINESS SCHOOL
05-2021

Master of Science - Chemical Engineering

UNIVERSITY OF FLORIDA
01.2012

Bachelor of Technology - Chemical Engineering

MALAVIYA NATIONAL INSTITUTE OF TECHNOLOGY
05-2008

Skills

  • B2B marketing strategy
  • Go-to-market strategy
  • VOC & Market Intelligence
  • Strategic account engagement
  • Sales enablement
  • Lifecycle Marketing
  • Cross-functional Leadership
  • Strategic Planning
  • Partner Enablement
  • KPI Reporting
  • Market Research
  • Event/Tradeshow Management
  • Growth Room Leadership
  • Business analysis

Accomplishments

  • Spearheaded global GTM strategy for $200M business unit, resulting in 10% YoY growth.
  • Launched ABM campaign for top-tier account, increasing account revenue by 10%.
  • Developed VOC-based business case for Pharma channel, projecting 5% incremental growth.
  • Directed cross-functional Kaizen to improve lead qualification, increasing conversion by 20%.

Certification

  • Six Sigma Green Belt
  • Certified Practitioner for Danaher Business System Problem Solving Process (PSP)

Timeline

Strategy & Business Development Manager

HACH
09.2023 - Current

B2B Marketing Manager

OTT HYDROMET
05.2021 - 08.2023

Operations Manager

HONEYWELL
07.2018 - 08.2019

Sr. Product Manager

HONEYWELL
06.2015 - 07.2018

Manufacturing Engineer

HONEYWELL
07.2012 - 07.2015

Master of Business Administration -

IESE BUSINESS SCHOOL

Master of Science - Chemical Engineering

UNIVERSITY OF FLORIDA

Bachelor of Technology - Chemical Engineering

MALAVIYA NATIONAL INSTITUTE OF TECHNOLOGY

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Aakanksha Katihar