Fábio Santos

• Led digital marketing projects for international clients

like ASML, Philips and Hoya

• Managed multi-million euro budgets on Google Ads, Meta

and Bing Ads

• Develop data-driven and reporting strategies;
• Client facing projects and management;
• Integrated SEA, SEO and content marketing for

cross channel growth

• Programmatic strategy and campaign management

for multiple brands

• Close communication with publishers and tech vendors
• Reporting
• Setting campaigns on DV360, Amazon DSP, Tradedesk
• Trainee support
• Definition of ongoing KPI’s
• Display, Audio, Video, Radio, CTV and DOOH strategies
• Clients: Nestle, Seiko, Esso, Dr. Martens, Gorillas

• Definition of digital strategy for focus markets (Benelux, DACH,Northam, UK, Spain, and France)
• Campaign implementation and daily optimizations
• Focus on Automated processes and bids management
• CRM customer journey analysis
• Google, LinkedIn, Facebook, and comparison campaigns

management

• Management of several pay-per-click campaigns across multiple platforms (Google, Facebook, and Twitter ads)
• Focus on automated bidding and lead scripts
• Management of Shopping, Display, Video and PPC campaigns
• Goals and conversions implementation
• Setting up direct buying campaigns with an ad server tracking (Sizmek, Adform and DCM)
• Team Management and Pipeline definition
• Handling trainees programs and ongoing formation
• Clients: Henkel, Colgate, EDP, KBB, Beiersdorf, Vodafone, BP, Galp, Benfica, MediaMarkt and Fnac;

• Defining annual marketing and Smart Objectives
• Google ads management and reporting
• Monthly analysis based on ROI
• Community Management on social platforms
• Leading the creation and implementation of a new website focused on SEO
• Client Support across multiple channels
• Creation and management of newsletters and blog posts